Tag Archives: Yahoo

Jun22

Gord Hotchkiss

0

Yahoo + Yang = Google + (Page + Brin)?

So Jerry Yang is no longer just the chief Yahoo, whatever that means.  Terry Semel has vacated Yahoo's CEO office and Jerry Yang has set up shop there.  At the same time, Sue Decker has stepped into the President's role.  While Terry Semel's departure didn't come as a great surprise to anyone in the search space, Jerry Yang's appointment as CEO did raise a few eyebrows.  In retrospect, the move seems to make a lot of sense but in the numerous conversations I've had on this topic in the last few weeks, no one mentioned Yang's name as Yahoo's possible [...]

Jun07

Gord Hotchkiss

2

Planning for Personalization

I should have known as soon as I saw the speaker roster. Matt Cutts, Tim Mayer, Danny Sullivan, Michael Gray and myself on the same panel. Guess who got the lion's share of attention in the Q&A and after session scrum? Michael and I might as well have checked out early and hit the Google Dance before the crowds.The title of the panel at the inaugural SMX in Seattle was Search Personalization: Fear or Fear Not. As Danny often does, he set the panel up to generate a little debate: Michael Gray vs Google, Yahoo vs Google. I was like [...]

May14

Jody Nimetz

0

Yahoo Mobile Marketing for B2B Marketers

Top of mind awareness is important. But generating awareness and maintaining this top of mind awareness can be difficult to do. For B2B marketers who are looking to create awareness about their solutions and services, being innovative and finding new methods to create awareness is key. An innovative method for creating top of mind awareness is through the use of search and mobile marketing. The major search engines from Yahoo to Google have products in place to address the need of mobile advertisers. Look to both search giants to continue to improve their mobile search solution offerings. So why should [...]

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