Tag Archives: Yahoo

Jul19

Charlotte Bourne

0

What the Yahoo/Bing Merger Means for SEO

Yahoo! and Bing announced their intentions to merge in mid-2009 and that transition is starting to come to fruition. As of June, comScore reported that 64% of searches occur on Google, 18% on Yahoo! and 12% on Bing. Assuming no one migrates from Yahoo! to Google after the transition, Bing will be powering 30% of all search results in the U.S. Yahoo! confirmed last week that they are starting to conduct systems integration testing with Bing, though if recent ranking results from Yahoo! are any indication, there has been algorithm testing taking place for the past couple of months. Systems [...]

Jul31

admin

0

Changing the Game of Search

Enquiro’s CEO, Gord Hotchkiss, was recently interviewed about the evolution of Search by Byron Gordon of SEO-PR. The video interview had very convenient timing as it was released just days before the official announcement of the Yahoo/Microsoft search deal. A regular speaker at industry events and contributor to Media Post, Search Engine Land, and AskEnquiro, Gord has not shied away from voicing his opinions on the need for another dominant search engine. He challenges the engines to rely less on static technological advances to gain market share, and points out how neurology, psychology, and usability affects habits related to choosing [...]

Jul16

Gord Hotchkiss

1

The Ebbs and Flows of Market Share

It’s been just over 6 weeks since the birth of Bing. While I didn’t actually say Microsoft’s new search baby was ugly, I was less than optimistic about it’s chances of unseating Google in a popularity contest. So, with every measurement panel carefully following Bing’s debut, I think it’s time to see just how little engine is doing in the search (oops, make that “decision”) sandbox. Let the Record Show First of all, much acrimonious commentary has been attributed to me about Bing. I just want to say I never said Bing was a failure, a bad search engine or [...]

Mar16

Kyle Grant

4

Yahoo Day Parting Has Arrived!

Without much fanfare or publication, Yahoo has released its day parting and demographic targeting technologies. This is a great stride forward for Yahoo and, until now, has been a pain for many search marketers advertising on Yahoo. Yahoo now joins the ranks of the other major Search Engines (Google, Microsoft Live Search, and ASK) with offering a greater level of sophisticated targeting tools to help advertisers eliminate wasted advertising dollars.  We have been working quite closely with our Yahoo Representatives who have been up until this point been assisting with manually day parting our clients’ campaigns. With Yahoo we have [...]

Jan08

Gord Hotchkiss

1

To Google’s Competitors: Please, this Year, Do Something Amazing!

A month ago yesterday, I was on stage in Park City, Utah at the Search Insider Summit with Danny Sullivan, Jeff Pruitt (SEMPO President/iCrossing) and John Tawadros (iProspect) talking about Google’s domination of the search space. Both Danny and I took Microsoft and Yahoo! to task for not mounting a more significant challenge to Google’s dominance. It could be my imagination, but it seemed that for the rest of the Summit, I felt a bit of a chill in the air between myself and the Yahoo! and Microsoft reps that ventured to Park City. I suspect the feeling was that [...]

Feb07

Gord Hotchkiss

1

Wedding Night Advice for Microsoft and Yahoo

Now that there seems to be some sort of union in Yahoo’s future, blessed or otherwise, I felt the urge to pass along some advice to whoever the happy couple might be. For, in all this talk about the impending nuptials , the clear objective is to survive and compete in the business of attracting the attention of prospects online. I offer this advice on behalf of users, because frankly, I think that’s the only perspective you should be interested in. I’ll explain why.   Why Search is Essential   First of all, there’s a lot of talk about how [...]

Oct23

Jody Nimetz

2

How Can Yahoo Search Assist Be Leveraged as an SEO Tool

Roberto in Florida wanted to know how Yahoo Search Assist can be leveraged as part of a search marketing strategy. Well first off, for those of you who don't know what Yahoo Search Assist is, here is a quick review of Yahoo Search Assist.  In essence, Yahoo Search Assist is a real time query suggestion tool that helps users refine search queries so that they can find what they are looking for in "one search". When Yahoo began their person-powered search engine back in 1994, it was mainly two people's guide to their favorite links on the Web.  When Yahoo launched [...]

Oct05

Gord Hotchkiss

1

On Your Search Menu Tonight

This week Yahoo unveiled a new feature.  It doesn’t really change the search game that much in terms of competitive functionality.  If anything, it’s another case of Yahoo catching up with the competition.  But it may have dramatic implications from a user’s point of view. To illustrate that point further I’d like to share a couple of stories with you.  May We Suggest…  The feature is called Search Assist.  You type your query in and Yahoo provides a list under the query box with a number of possible ways you could complete the query. This follows in the footsteps of [...]

Oct02

Jody Nimetz

1

What Does Yahoo Search Assist Mean for Me?

Earlier today, Yahoo announced the launch of their new Yahoo! Search to help make search more effortless for users and consumers. The official press release from Yahoo (YHOO) states that "the new Yahoo! Search was designed to better understand user intent and get consumers to the results they are looking for in one search." According to research conducted by Harris Interactive specifically for Yahoo, consumers are suffering from "Web Search Fatigue" and that while 99 percent of online adult users use a search engine to find information on the Internet, only 15 percent of them actually find what they are [...]

Aug09

Jody Nimetz

5

How Important is the Yahoo Directory?

There has been speculation lately over the direction of the Yahoo Directory. What exaactly is the Yahoo! Directory you ask? The Yahoo! Directory is a human-created and maintained library of web sites organized into categories and subcategories. Previously we posted about the potential end of the Yahoo Directory, yet this is not likely to happen soon as Yahoo reaps a large amount of revenue from the annual directory submissions. So if the Yahoo Directory is not going away, just how important is the Yahoo Directory in 2007? Fact: The Yahoo Directory is still one of the oldest and most important [...]

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