What would happen if you turned off all PPC advertising for a month?
We’re very pleased to be presenting a case study webinar in just over a week’s time with one of our clients, YouSendIt, titled The Opportunity Cost of PPC.
I had a chance to sit down with YouSendIt’s Director of Product Marketing, Angela Sanfilippo, at their office in California just before our latest B2B Expert Series: Face-to-Face event. We talked through the advances her team has made over the past few months with their paid search campaigns. This success has led to increased investment in SEM moving forward.
This webinar will be of interest to other marketers that have struggled [...]
