Tag Archives: Usability

Feb07

Ian Everdell

0

The Google Experience During The Super Bowl

Google just ran a Super Bowl ad, something Eric Schmidt said in a tweet yesterday means that Hell has frozen over. Regardless of the current atmospheric conditions in the underworld, one of the more subtle things about the Google ad that caught my attention was a mention in the Google blog that, “our goal was simply to create a series of short online videos about our products and our users, and how they interact.”
Google and its proponents have always made a point of emphasizing the user experience of search – that’s why the Google start page isn’t covered in widgets [...]

Dec04

Ian Everdell

1

Eye Tracking as a Method to Improve Search Usability

I was recently interviewed by Sonja Quirmbach, of Deutsche Telekom, about eye tracking, usability, and search. The interview was orginally posted on Sonja’s blog.
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An often discussed topic in the UX world is the eye tracking method and its right to exist as a meaningful and valid usability method.
I am including eye tracking in my usability tests as often as possible, because I found it to be an helpful method to investigate what user look at on a result page. Particularly the information on eye movement in combination with user behavior on the search results page provides a lot more [...]