Social Media Marketing as Part of B2B Online Marketing Campaigns

We have seen a paradigm shift in a lot of content that is produced on the Web.  User generated media has become commonplace through avenues such as MySpace, YouTube and Wikipedia.  Social media marketing is the rage today, but will it be here tomorrow?  The blogosphere has provided an environment where online communities to flourish and grow immensely in a relatively short span of time. Online communities have taken on lives of their own, often playing integral roles in vendor-to-consumer relations.  But what impact does social media have on B2B transactions? How can B2B advertisers tap into social media concepts [...]