Google and Social Search

Yesterday, I blogged about a great webinar in my post B2B Social Best Practices in the Marketing Cloud, where the discussion centered saround B2B companies and social media strategies.  Everyone keeps saying that 2010 is the year for social.  The fact is that some organizations have been developing social strategies for years.  Social is not new, but it is a hot topic for many B2B companies as they are shuffling budget over to develop social strategies.�
Yesterday, Google also rolled out something that they first mentioned back in Octrober and that is Google Social Search.  The reasoning behind this?  Well Google understands that [...]

News Flash – People Tweet about Pointless Babble

A rush of emails flew around the office this morning about Emarketer’s post claiming 40% of Tweets are babble. Not just babble but “pointless babble”.  At the time I wondered what babble with a point might look like. But let’s get past that mindblock.
I find it really interesting. The “pointless babble” is just random stuff that people shout out in the course of their daily life. An SEO expert might provide heaps of useful insight, flagging up useful links and helping their Twitter community with stucks and problems. Yet they may also shout out that their cat was just sick [...]

The Facebook Landrush – Vanity URL Gold

 
As I write this there’s an automated countdown clock in another browser window counting down the days, hours, minutes and seconds until millions of people will flood the internet in search of the perfect Facebook username.

On June 12th at 12:01 a.m.  EDT Facebook will go crazy. Everyone who was previously assigned a user name made up of random numbers (id=123456789) will be able to obtain a username similar to what LinkedIn offers. (Official announcement here)
I can now shed my previous Facebook identity (120400011) become facebook.com/chris.davies, or if that’s not available perhaps w.chris.davies to match my LinkedIn account.
They’re limiting the potential [...]

Social Marketing for Business to Business (B2B) Marketers

Social Marketing and Social Networking are quickly becoming important areas that B2B companies have to consider. In an effort to help business marketers get started, we have compiled a list of some of the top social networking sites for business to business marketers.  Before we get to the list it is important to understand more about social media marketing.
The key to effective social marketing is to actively participate in communities that are relevant to your product or service. B2B marketers should engage the vertical social networks, forums and blogs that surround their industries.  Here are some benefits that can be [...]

Social Media Marketing as Part of B2B Online Marketing Campaigns

We have seen a paradigm shift in a lot of content that is produced on the Web.  User generated media has become commonplace through avenues such as MySpace, YouTube and Wikipedia.  Social media marketing is the rage today, but will it be here tomorrow?  The blogosphere has provided an environment where online communities to flourish and grow immensely in a relatively short span of time. Online communities have taken on lives of their own, often playing integral roles in vendor-to-consumer relations.  But what impact does social media have on B2B transactions?
How can B2B advertisers tap into social media concepts and [...]