Tag Archives: Social Media

Jun01

Charlotte Bourne

0

The Buyersphere & Your Social Media Strategy

Tackling the field of social media can be daunting. Many clients have been asking us: “Do I need to be on Facebook? Do I need to be on Twitter?”. This isn’t the first question your business needs to ask – it’s actually the last one.  You need to know who you want to reach before you can know where to reach them. There’s a number of different methods you can use when developing your social media strategy. One that we’re fond of at Enquiro is Forrester Research’s POST method. POST stands for People, Objectives, Strategy, and Technology. One of the [...]

May17

Charlotte Bourne

1

Twitter Tricks of the Trade

Twitter’s API allows for external web services to use the platform. This has led to a host of applications that help make managing your Twitter account easier – whether it be for business or personal. Here’s a few worth looking into: Twitterfeed – Twitterfeed integrates with your blog so that every time you publish a new blog post, your Twitter feed is updated automatically. Tweetmeme – For finding new memes and top tweets on Twitter. Sort options include subject, media types (news, images or video), and period of time. We Follow – A director of Twitter users if you are looking to find [...]

May14

Charlotte Bourne

1

How To Do Good on the Internet

One of Enquiro’s core values is to make the world better by contributing to the community. This topic was delved into at Northern Voice by Darren Barefoot, who led a great session on how we can do good deeds online (he also took a little time to bash Luongo). Good deeds don’t necessitate spending money. They can be as simple as retweeting a valuable post or liking something on Facebook – just spreading the message can help to advance social causes. Here are six websites Darren highlighted that are creatively allowing for people to contribute to social issues: -          Procrasdonate [...]

May13

Charlotte Bourne

0

Geosocial Networking: The Newest Dimension of Social Media

Social location sharing is about to hit the mainstream. Services such as Foursquare and Gowalla have been in increasing use by social media hardcores for the last year or so, but haven’t really taken off to a large degree. Foursquare itself only recently hit the one million user mark. But with Facebook announcing that it will be launching new location-based features (known as “Foursquare Killers”) imminently, social location sharing is going to be put front and centre in front  of a much broader audience. Social location sharing is not the only location-based tool gaining attention. MyTown and other location-based, augmented [...]

May12

Charlotte Bourne

0

Crowdsourcing the Creation of Content

CBC Radio 3 hosted a session at Northern Voice called “Wikifying the CBC: Social Software at CBC Radio 3”. The session took a look at the new Canadian Music Wiki which is expected to launch this Friday. The wiki allows the Canadian public to contribute to an online music database of information about Canadian music. The project is best defined as a user-generated, participatory online resource on Canadian music. People tend to be very enthusiastic about the subject of music. CBC Radio 3 is fortunate as they have a substantial base of online users currently using their web properties. The [...]

May05

Charlotte Bourne

1

Upcoming Social Media Conference

Northern Voice 2010 is getting underway in Vancouver, BC this weekend. It’s a conference put on by the local tech community focusing on social media and blogging. There’s a wide range of topics, from Wikifying the CBC: Social software at CBC Radio 3 (crowdsourcing the creation of content) to Finding Your Online Voice (defining you and your brand online). Tickets are sold out if you are interested in attending, though I did see a few floating around on Twitter in the last few days. If you are interested in getting an idea of what the conference is about, a number [...]

Jan28

Jody Nimetz

0

Google and Social Search

Yesterday, I blogged about a great webinar in my post B2B Social Best Practices in the Marketing Cloud, where the discussion centered saround B2B companies and social media strategies.  Everyone keeps saying that 2010 is the year for social.  The fact is that some organizations have been developing social strategies for years.  Social is not new, but it is a hot topic for many B2B companies as they are shuffling budget over to develop social strategies.  Yesterday, Google also rolled out something that they first mentioned back in Octrober and that is Google Social Search.  The reasoning behind this?  Well Google understands [...]

Aug20

admin

1

News Flash – People Tweet about Pointless Babble

A rush of emails flew around the office this morning about Emarketer’s post claiming 40% of Tweets are babble. Not just babble but “pointless babble”.  At the time I wondered what babble with a point might look like. But let’s get past that mindblock. I find it really interesting. The “pointless babble” is just random stuff that people shout out in the course of their daily life. An SEO expert might provide heaps of useful insight, flagging up useful links and helping their Twitter community with stucks and problems. Yet they may also shout out that their cat was just [...]

Jun10

Chris Davies

0

The Facebook Landrush – Vanity URL Gold

  As I write this there’s an automated countdown clock in another browser window counting down the days, hours, minutes and seconds until millions of people will flood the internet in search of the perfect Facebook username. On June 12th at 12:01 a.m.  EDT Facebook will go crazy. Everyone who was previously assigned a user name made up of random numbers (id=123456789) will be able to obtain a username similar to what LinkedIn offers. (Official announcement here) I can now shed my previous Facebook identity (120400011) become facebook.com/chris.davies, or if that’s not available perhaps w.chris.davies to match my LinkedIn account. [...]

Apr09

Ryan Wood

2

Social Marketing for Business to Business (B2B) Marketers

Social Marketing and Social Networking are quickly becoming important areas that B2B companies have to consider. In an effort to help business marketers get started, we have compiled a list of some of the top social networking sites for business to business marketers.  Before we get to the list it is important to understand more about social media marketing. The key to effective social marketing is to actively participate in communities that are relevant to your product or service. B2B marketers should engage the vertical social networks, forums and blogs that surround their industries.  Here are some benefits that can [...]

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