How to Develop a Stronger Search Marketing Training Program
Recently I have been involved in creating a search marketing training program which some very clear objectives: help new search marketing strategists get up to speed quicker, allow them to work on billable client work sooner/more efficiently and get them prepared to participate in high-level brainstorming strategies. As much as I can teach the new strategists, I have learned it’s as important to learn from them to continually tweak and improve the program. Below I have outlined 3 steps to creating a stronger search marketing training program. Constantly Reading, Sucks: Providing course material to your trainees is important but [...]