Tag Archives: SEO

Jan18

Charlotte Bourne

1

Keep an Eye on Bing Webmaster Tools

Last year’s Yahoo!/Bing merger increased the importance of optimizing for Bing, since the engine now accounts for additional market share. But optimizing for Bing has been a bit hard to do, partially because of limited functionality within the Bing Webmaster Tools interface. Bing Webmaster Tools got a facelift in the middle of last year that left it with minimal functionality. However, a few recent changes show there’s been some nice development with the tool. Bing has been particularly bad at handling duplicate content. Bing didn’t have the same parameter handling capabilities that you can find in Google Webmaster Tools, but [...]

Sep23

Charlotte Bourne

1

Google Instant Impacts on SEO Measured

We’ve been keeping an eye on the impacts of Google Instant for our SEO clients, monitoring both the changes in the length of keyword queries driving traffic to sites and the change in the number of impressions in the Google search engine. We recently ran an analysis for one of our clients of the length of keyword query (whether it is one-word queries such as “dog” or two-word queries such as “dog catcher”, etc.) for the two weeks leading up to Google Instant compared to the two weeks prior. For this particular client, three-word search queries are the main driver [...]

Jul19

Charlotte Bourne

0

What the Yahoo/Bing Merger Means for SEO

Yahoo! and Bing announced their intentions to merge in mid-2009 and that transition is starting to come to fruition. As of June, comScore reported that 64% of searches occur on Google, 18% on Yahoo! and 12% on Bing. Assuming no one migrates from Yahoo! to Google after the transition, Bing will be powering 30% of all search results in the U.S. Yahoo! confirmed last week that they are starting to conduct systems integration testing with Bing, though if recent ranking results from Yahoo! are any indication, there has been algorithm testing taking place for the past couple of months. Systems [...]

Jun15

Tina Wilson

4

Google’s Reasonable Surfer Patent: Interlinking, Link Building and SEO Strategy Implications

Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community. Dubbed the Reasonable Surfer Patent by SEO Bill Slawski, this new link analysis methodology anticipates which links on a page are [...]

Jun15

Chris Davies

0

The Secret of High Level Organic KPIs

There’s a huge variety of online marketing metrics for you to chose from. Many of them are either essentially useless (pageviews) or too granular to tell a real story on a site-wide level (bounce-rate). If  you’re the CMO or VP of Marketing, what KPI’s do you really need to see so that you’re reasonably well informed about the performance of your organic search program against the half-dozen other channels you’re responsible for? I had a great question from a client this week wondering if they should move from 2 KPI’s to 3 for their high level dashboards. Hey Chris, quick [...]

Apr28

Jody Nimetz

4

There Is More to SEO than Just Link Building

Let me start out by saying that to be honest, link building is not one of my favorite subjects.  I have seen way too many examples of webmasters, site owners and so-call SEO people who have abused this idea of link building and used this to try and manipulate the search results.  That’s not what we are about here at Enquiro.  There is more to our SEO services than just link building.  We consult with clients on their linking efforts through items such as link audits and such.  We are well versed in link analysis and use tools to help [...]

Jan18

Jody Nimetz

0

SEO Roadmaps: Building an SEO Roadmap to Guide Your Online Marketing Focus

As we started working with a number of our B2B clients, one thing that we noticed is that many (if not all) required some direction when it came to SEO.  Some clients were, and still are, at various levels of the organic search maturity model which means that the level of engagement and level of SEO knowledge varied.  No matter at what stage the client is in, there was a consistent need for direction. It seems as though there is always the question of where can we focus our SEO efforts?  This is a great question as there are many areas that may [...]

Nov26

admin

2

Enquiro Webinar – Managing SEO and Online PR

On Tuesday December 1, Enquiro will present a webinar on Managing SEO and Online PR. Who: Greg Jarboe (SEO-PR), Bill Barnes (Enquiro) What: Free Webinar about SEO and Online PR When: Tuesday, December 1, 2009. 11:00-11:30 am PST Where: Online – Sign Up Here Why: To learn about Managing SEO and Online PR In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition. Now more than ever, marketing executives have to understand: * What to do if their company has a [...]

Jun22

Chris Davies

0

Long Articles – Another Canonical Tag Use

The canonical tag has a lot of applications, and one of them is helping to simplify duplicate content issues. One of these situations frequently occurs with long pieces of content which have been broken out over several pages to improve usability. This is common for content publishers such as newpapers, but also happens with other types of sites. It’s common to use pagination links such as these ones (from Lester Chan’s WP-Pagenavi plugin) to help users and engines find the rest of your article.  One great B2B content development strategy can be publishing transcripts of webinars, podcasts or conference calls. [...]

May19

Jody Nimetz

4

The Importance of On-Page Optimization

Original Post: http://www.marketing-jive.com/2009/05/importance-of-on-page-optimization.html Well this is something that sometimes online marketers tend to overlook.  On-Page optimization.  I have written about this on a number of occasions, but thought that the time was right to re-explore this topic.  We tend to receive a number of questions about on-page optimization, so it definitely needs further clarification.  We have received questions such as: Would you know, or be able to find out, approximately how much lift in conversion/page views is usually experienced from optimizing <insert page type here>  pages? and Do you have any high level data to share regarding the optimization of page content? [...]

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