SEO Roadmaps: Building an SEO Roadmap to Guide Your Online Marketing Focus

As we started working with a number of our B2B clients, one thing that we noticed is that many (if not all) required some direction when it came to SEO.  Some clients were, and still are, at various levels of the organic search maturity model which means that the level of engagement and level of SEO knowledge varied.  No matter at what stage the client is in, there was a consistent need for direction.
It seems as though there is always the question of where can we focus our SEO efforts?  This is a great question as there are many areas that may require [...]

Enquiro Webinar – Managing SEO and Online PR

On Tuesday December 1, Enquiro will present a webinar on Managing SEO and Online PR.

Who: Greg Jarboe (SEO-PR), Bill Barnes (Enquiro)

What: Free Webinar about SEO and Online PR
When: Tuesday, December 1, 2009. 11:00-11:30 am PST
Where: Online – Sign Up Here

Why: To learn about Managing SEO and Online PR

In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition.
Now more than ever, marketing executives have to understand:
* What to do if their company has a reputation management issue
[...]

Long Articles – Another Canonical Tag Use

The canonical tag has a lot of applications, and one of them is helping to simplify duplicate content issues. One of these situations frequently occurs with long pieces of content which have been broken out over several pages to improve usability. This is common for content publishers such as newpapers, but also happens with other types of sites. It’s common to use pagination links such as these ones (from Lester Chan’s WP-Pagenavi plugin) to help users and engines find the rest of your article. 

One great B2B content development strategy can be publishing transcripts of webinars, podcasts or conference calls. These [...]

The Importance of On-Page Optimization

Original Post: http://www.marketing-jive.com/2009/05/importance-of-on-page-optimization.html
Well this is something that sometimes online marketers tend to overlook.  On-Page optimization.  I have written about this on a number of occasions, but thought that the time was right to re-explore this topic.  We tend to receive a number of questions about on-page optimization, so it definitely needs further clarification.  We have received questions such as:

Would you know, or be able to find out, approximately how much lift in conversion/page views is usually experienced from optimizing <insert page type here>  pages? and
Do you have any high level data to share regarding the optimization of page content?
Is on-page optimization more [...]

Free High-Quality Text Links!

One of my favorite posts on linking comes from every SEO’s favorite Googler, Matt Cutts. It tells you how to use Google Webmaster Tools (WMT) to identify 404 pages with incoming links. A link to a page that doesn’t exist is just wasted link juice, and Webmaster Tools is a great way to find broken pages and redirect them to the right page. It’ a great way to do more with what you already have.
Today’s linking tip also comes to us thanks to Google WMT. When you have a page or post on your site which manages to attract [...]

Interview with Michel Leconte CEO of SEO Samba – Part II

Part One of our interview with SEO Samba CEO Michel Leconte.
Here is the conclusion of our interview with Michel. If you are attending SMX West this week, be sure to check out the SEO Samba booth (booth #321).
[Jody]: Why do you think that online marketers tend to focus budget on PPC rather than SEO? With the current state of the economy, do you think this will change? Will SEO and Organic Search finally get the recognition it deserves?
[Michel Leconte]: I recall a neuroscience study (my wife’s trade) stating that activities that produce instant rewards excite a very specific part of [...]

Interview with Michel Leconte CEO of SEO Samba – Part I

Original Post: http://www.marketing-jive.com/2009/02/interview-with-michel-leconte-ceo-of.html
I had the chance to catch up with Michel Leconte, CEO of SEO Samba before he headed off to SMX West 2009 this week. Michel has a busy month of February so it was nice of him to take time out to chat with us. Michel is a great interview and provides some fascinating insight. So much so that we’ve broken up our interview into two parts. Enjoy!
[Jody]: Michel, can you start out by telling us a little more about yourself and how you got started in SEO and some of your motivations for creating SEO Samba?
[Michel Leconte]: [...]

Top 20 SEO Posts from ASK Enquiro in 2008

As the year nears its end, we thought that we would countdown our top 20 SEO posts from the past year of 2008 on ASK Enquiro.  We covered a number of topics from creating 404 error pages to on-page optimization factors.  Organic Search continues to remain one of the most cost effective forms of online marketing and markeitng in general that you can participate in.  Planning a strong SEO or Organic Search strategy can provide great return and do so with minimal cost depending on your needs.
We have also been fortunate enough to have a few of our posts be featured on Search Engine Land’s Best [...]

ASK Enquiro Year in Review 2008

Last year we featured our first ever ASK Enquiro Year in Review.  We thought that we wouild do the same thing for 2008 as there were a number of great discussions coming from the Enquiro-Dome.  As always we discussed topics such as SEO and PPC (as this is a large part of what we do at Enquiro).  We also talked about brand labelling, blended search and creating 404 error pages.  We talked about consumer life cycles and cognitive thinking.  We discussed website redesigns and SEO.  We like to discuss a lot of things that are on our minds.  The point is that we have [...]

SEO in 2009

There has been some great discussion about SEO and where it is going in 2009. I find this both interesting and amusing. For months there have been some that have said that SEO is dead. (I’d sure hate to be one of their clients…) Others have suggested that SEO is transforming into more of an "online marketing" role in that SEO is not simply about "manipulating" the Search Engine Results Pages.
For me, SEO has always been about marketing, or online marketing. It is not just about rankings (I’ll discuss my thoughts on rankings later in this series) but SEO is [...]