A Couple of Quick SEO Reminders for E-Commerce Sites

I am a big advocate of SEO 101.  A lot of people these days are all about Web 2.0 or Web 3.0 and it shows.  Have you seen some of the "crap" that is on the Web these days?  Sure it might be flashy and fancy… from a design point of view, but quite often, it sure does not help with the user experience or with the ability to find relevant results in a given search engine.  I guess by title, I am an organic search strategist.  I focus on SEO initiatives to help my clients intercept their target audience.  [...]

10 Areas Where SEO and PPC Can Work Together

SEO or SEM (PPC), organic vs. sponsored? Where should your online marketing budgets go? Well the answer is both. SEO and PPC can work very nicely together depending on where you are with your online marketing efforts. We came up with ten instances where SEO and PPC should be used together as an effective online marketing campaign.
 

Preparing for a Site Redesign – when planning a redesign and making sure that all of the SEO best practice are being put in place as you prepare to launch, you’ll want to bolster your online campaign with sponsored efforts as you transition your [...]