Mining for AdWords Gold: Search Queries
As part of Google’s phasing out of the AdWords Report Center, the traditional ‘Search Query Performance’ report is no longer available. But there are new and better ways to mine this critical data for gold nuggets! Using Google AdWords reports to track performance of the keywords you are bidding on is fundamental to search marketing success, and the ease with which this can be done is a source of delight for search marketers, especially when compared to measuring traditional forms of advertising. For any given keyword you are bidding on, take ‘industrial supplies’ for example, it is easy to get [...]