Tag Archives: search engine optimization

Jul19

Charlotte Bourne

0

What the Yahoo/Bing Merger Means for SEO

Yahoo! and Bing announced their intentions to merge in mid-2009 and that transition is starting to come to fruition. As of June, comScore reported that 64% of searches occur on Google, 18% on Yahoo! and 12% on Bing. Assuming no one migrates from Yahoo! to Google after the transition, Bing will be powering 30% of all search results in the U.S. Yahoo! confirmed last week that they are starting to conduct systems integration testing with Bing, though if recent ranking results from Yahoo! are any indication, there has been algorithm testing taking place for the past couple of months. Systems [...]

Oct17

Jody Nimetz

1

10 Areas Where SEO and PPC Can Work Together

SEO or SEM (PPC), organic vs. sponsored? Where should your online marketing budgets go? Well, the answer is, both. SEO and PPC can work very nicely together depending on where you are with your online marketing efforts. We came up with ten instances where SEO and PPC should be used together as an effective online marketing campaign. Preparing for a Site Redesign – when planning a redesign and making sure that all of the SEO best practices are being put in place as you prepare to launch. You’ll want to bolster your online campaign with sponsored efforts as you transition [...]