Tag Archives: search engine marketing

Jan14

Chris Pinkerton

0

What Search can learn from TV – Part 1

The most popular question in search is “what’s next”? There are thousands of opinions, blogs, studies and even conferences devoted to this very topic. The masses tend to head toward the thought of defining the perfect search experience, or perfect search engine. Is this really what is needed, the perfect search engine? How people access content, and how relevant and current that content is, will be the constant factors in this evolution. But can we actually see into the future by learning from the past? Teach Me, Mr. TV Executive According to the viewership numbers from Nielsen, U.S. Television grew [...]

Dec10

Karl Hourigan

0

10 Tips for Selling Search to the C-Suite

On Wednesday, December 8, we presented our latest webinar, 10 Tips for Selling Search to the C-Suite. Our panel included Mike Moran, Chief Strategist at Converseon and author of Do It Wrong Quickly, and Jennifer Lemming, the Director of Marketing for DS Waters. In case you missed it, you can watch it on-demand or go through the slide deck at your own pace. Selling Search to the C-Suite View more presentations from Mediative. Mike’s tips from the webinar include: Tip 1: CIOs and CMOs don’t always get it Tip 2: Stick to the value, not the tactics Tip 3: Be [...]

Mar02

Charlotte Bourne

0

Models of Information Seeking: The Standard Model vs. The Tetris Model

The standard model of information seeking, developed through observation, is one that outlines the basic actions involved in finding information. Variations of the standard information seeking model has been developed through work by Salton and Ennis, Shneiderman, and Broder, among others. The most developed model from Marchionini and White describes the information seeking process as: Recognizing a need for information Accepting the challenge to take action to fulfill the need Formulating the problem Expressing the information need in a search system Examination of the results Reformulation of the problem and its expression, and Use of the results (Marchionini and White [...]

Jul23

Kyle Grant

4

Key PPC Best Practices (Part 2 of 4)

Last week, I started wrote a post on some of the key PPC best practices (Go to Part 1). This is the second installment of the 4 part series.   Plan to Measure; then Measure the Plan As you move forward with your PPC campaign, ensure you are able to effectively measure your KPIs through your analytics tracking. With several of our clients, we are using keyword-level ROI to ensure we can accurately spend the budget where we are making the highest returns. This measurement includes being able to merge data from several sources in order to accurately measure the [...]

Jul15

Kyle Grant

4

Key PPC Best Practices (Part 1 of 4)

Stop Thinking PPC, Start Thinking Consumer-Initiated Marketing Over the past year, several new options (and the list keeps growing) have been made available for online advertisers to create more sophisticated online marketing campaigns. We’ve seen the implementation of display advertising through Pay Per Click (PPC) providers as well as a significant movement towards local and mobile advertising. This movement in the market represents a paradigm shift, from simply a PPC-focused strategy, to thinking about all the channels associated with consumer-initiated marketing conversations. Several of these options include display advertisements, paid inclusion, local listings and Pay Per Action (PPA). With each [...]