Tag Archives: Research

Mar02

Charlotte Bourne

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Models of Information Seeking: The Standard Model vs. The Tetris Model

The standard model of information seeking, developed through observation, is one that outlines the basic actions involved in finding information. Variations of the standard information seeking model has been developed through work by Salton and Ennis, Shneiderman, and Broder, among others. The most developed model from Marchionini and White describes the information seeking process as: Recognizing a need for information Accepting the challenge to take action to fulfill the need Formulating the problem Expressing the information need in a search system Examination of the results Reformulation of the problem and its expression, and Use of the results (Marchionini and White [...]

Mar25

Chris Davies

1

Participate in Our B2B Marketing Survey and Win!

As most of you know, Enquiro Research works tirelessly to put out excellent B2B focused research. Now it’s your chance to be a part of it. We would like your input in an online survey, in order  to understand more about  your experiences when making business purchase decisions, and/or going through the process of short-listing vendors and business solutions. By completing the survey you’ll be adding valuable insight into an area of business that is undergoing tremendous change. The survey will take you 15 – 20 minutes to complete and you could win a $25 Starbucks card to thank you [...]

May17

Jason Lane

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Factors Influencing the B2B Searcher During the Early Research Phase

If you knew what your ideal target customer was thinking when they landed on your website, would you structure your design and content accordingly to meet their needs?  How about if that target customer was prone to react differently and interact differently with your website if they were in a different stage of the buying cycle?  What would you do differently for that person?  The concept is not new, and every company that sets out to develop a website wants to connect with that person.  When it comes to purchasing a complex B2B solution, the interaction with a website can [...]