Tag Archives: online marketing

Dec04

Jody Nimetz

5

SEO in 2009

There has been some great discussion about SEO and where it is going in 2009. I find this both interesting and amusing. For months there have been some that have said that SEO is dead. (I’d sure hate to be one of their clients…) Others have suggested that SEO is transforming into more of an "online marketing" role in that SEO is not simply about "manipulating" the Search Engine Results Pages. For me, SEO has always been about marketing, or online marketing. It is not just about rankings (I’ll discuss my thoughts on rankings later in this series) but SEO [...]

Nov10

Jody Nimetz

4

Online vs. Offline Competition: What Does it Mean for Your Online Marketing Efforts?

In this day and age, benchmarking is extremely important.  Knowing how you measure up to others is critical if you are to improve and remain competitive.  With regards to your online marketing efforts, benchmarking is the process that can be used as a key identifier to determine how you measure up with your competition.  The question becomes which competitors should you be looking at?  Many neglect to treat their online competitors and offline competitors as, well as different.  Of course in some cases they will be one in the same.  However if we look at it from an SEO perspective, your [...]

Apr19

Jody Nimetz

2

Ten Ways B2B Marketers Can Become Cutting Edge with Online Marketing

Over the past few years, as online options have increased, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends. Marketers need to evaluate and utilize cutting edge online marketing strategies to keep up with the winds of change.