When Mobile Rules Online

There’s a difference between “accessing the internet” and “accessing a web site”. Lots of buzz is being created around the idea that over the next 5 years we will see more people accessing the internet from their mobile device than from a personal computer. But I think it’s worth diving a little deeper into that notion before we get all worked up about making our corporate web sites mobile-friendly.
When you think about web sites and mobilistas, think about people, not technology, because it’s people who will determine where the play is in future internet development. And when thinking about [...]

Wireless in Waikiki

Having just dragged my butt off a beach in Hawaii, my mind has not fully settled itself back in the search groove. But I did come to a realization in between snorkeling (highly recommended) and hiking the Na Pali coast in Kauai (even more highly recommended). Mobile is going to change our lives in amazing ways.
I’ve visited this topic before, but this time, in addition to my beautiful wife and two charming daughters, I traveled with a new companion, a brand new HTC TyTN II with an unlimited data plan. While this may sound “ho-hum” to you Americans, unlimited data [...]

What are the Benefits of Google’s OpenSocial and Android?

Google's vision of creating open platforms for both OpenSocial (using a single API) and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android:

User Experience: Allowing developers to design applications on top of your platform provides the ability for users to have unique experiences tailored specifically for them. From a mobile perspective there will now potentially be a thousand different versions of the same operating system each tweaked [...]

Yahoo Mobile Marketing for B2B Marketers

Top of mind awareness is important. But generating awareness and maintaining this top of mind awareness can be difficult to do. For B2B marketers who are looking to create awareness about their solutions and services, being innovative and finding new methods to create awareness is key. An innovative method for creating top of mind awareness is through the use of search and mobile marketing.
The major search engines from Yahoo to Google have products in place to address the need of mobile advertisers. Look to both search giants to continue to improve their mobile [...]

Mobile SEO as a Part of B2B Online Marketing

Describes what mobile marketing is and examines if mobile SEO should be a part of business to business (B2B) online marketing efforts.