Tag Archives: microsoft

Jul31

admin

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Changing the Game of Search

Enquiro’s CEO, Gord Hotchkiss, was recently interviewed about the evolution of Search by Byron Gordon of SEO-PR. The video interview had very convenient timing as it was released just days before the official announcement of the Yahoo/Microsoft search deal.
A regular speaker at industry events and contributor to Media Post, Search Engine Land, and AskEnquiro, Gord has not shied away from voicing his opinions on the need for another dominant search engine. He challenges the engines to rely less on static technological advances to gain market share, and points out how neurology, psychology, and usability affects habits related to choosing [...]

Apr09

Gord Hotchkiss

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Microsoft’s Talk vs. Microsoft’s Walk

Not so many columns ago, I urged Microsoft to do something amazing in search. Last week, they did. But it wasn’t in a good way. I was on the road last week, and I saw three different things land in my in box about Microsoft and their search efforts. With each email, my frustration mounted. Finally, Friday as I was sitting in Seattle airport I couldn’t contain myself any more. I sent an email to the most senior person I knew at Microsoft Search. The gist of the email was “don’t do it”. Yesterday, I got an email back thanking [...]