Tag Archives: Interview

Feb22

Andrew Spoeth

0

The BuyerSphere Project – An Interview With Gord Hotchkiss

Originally posted by Jeremy Victor on www.b2bbloggers.com. This interview has been reposted here with his permission. The BuyerSphere Project puts into context all that is changing with B2B marketing and B2B buying behaviors and purchases. It goes in depth on virtually every topic affecting how business buys from business in a digital marketplace. The content of this book is the result of an extensive research initiative conducted by Enquiro with the support of Google, Marketo, Covario, Business.com, and demandbase. While I purchased a copy of the book at Amazon, Enquiro also graciously offers the the book as a free download [...]

Jul09

Andrew Spoeth

0

Gord Hotchkiss Interview and Preview to SES San Jose

As a preview to the upcoming Search Engine Strategies conference in San Jose, Byron Gordon of SEO-PR caught up with our CEO & President, Gord Hotchkiss. Gord will be presenting at the search marketing conference as part of its B2B & Vertical track on August 12. He will be joined in person by the same B2B panel of experts that participated in our popular webinar series. The BuyerSphere Project at SES San Jose August 12, 4:00 – 5:15pm – Gord Hotchkiss, President & CEO, Enquiro – Mark McMaster, Senior Planner of B2B and Technology Markets, Google – Ben Hanna, VP [...]

Feb13

Jody Nimetz

0

Interview with Michel Leconte CEO of SEO Samba – Part II

Part One of our interview with SEO Samba CEO Michel Leconte. Here is the conclusion of our interview with Michel. If you are attending SMX West this week, be sure to check out the SEO Samba booth (booth #321). [Jody]: Why do you think that online marketers tend to focus budget on PPC rather than SEO? With the current state of the economy, do you think this will change? Will SEO and Organic Search finally get the recognition it deserves? [Michel Leconte]: I recall a neuroscience study (my wife’s trade) stating that activities that produce instant rewards excite a very [...]

Feb03

Andrew Spoeth

3

Writing and Promoting White Papers – an interview with Michael Stelzner

  Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. In this 17 minute interview, you’ll hear me ask Michael about white paper promotion from a b2b marketing perspective, including: What prompted the book Writing White Papers?   Which promotional channels work best for white papers?   What is the life span of a white paper?   Should companies charge for white papers?   What about [...]

Dec09

Andrew Spoeth

2

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: social media) I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see twitter.com/marketingprofs). In the interview, she shares her thoughts and personal experiences on Twitter as it relates to her role as a B2B marketer and promoter of the MarketingProfs brand.

Oct16

Andrew Spoeth

3

The Customer Life Cycle Funnel – an Interview with Jim Sterne

    I recently had a chance to chat with Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit. Jim Sterne’s depiction of the Customer Life Cycle Funnel – four distinct funnels based on successful or unsuccessful customer acquisition, persuasion and conversion – has been widely quoted and referenced since he first presented it in 2000.  In the interview, Jim walks us through the four funnels, while also touching upon B2B vs. B2C, and social media marketing.

Apr10

Jody Nimetz

4

The SEO Dangers of Website Re-Design: Enquiro Retro Post

The SEO Dangers of Website Re-Design: Enquiro Retro Post We have been getting a lot of questions about website redesigns lately.  Specifically as a site re-design relates to SEO and improving website usability with a website re-design.  Many people are unaware of the "dangers" that you can place on your website when performing a site re-design that is not planned out.  You must be aware of potential SEO issues when you plan a website re-design.  As a result of the numerous questions that we have received recently, we have decided to visit our vaults for past articles that we have [...]

May08

admin

0

Podcast: Interview with Google’s Brett Crosby

Google has just released a new version of it's Google Analytic software. This new version of Google Analytics includes a brand new interface, email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible. I was also able to get an interview with Google Analytics' Senior Manager, Brett Crosby to discuss the new release in more detail.  Listen to it here: [audio:http://www.enquiro.com/analytics/NewGoogleAnalytics-BrettCrosby-Interview.mp3] Here are the questions I asked Brett: Can you first give us some background on what created the need for the new version and how long your team has been working on [...]

Apr13

admin

0

Podcast: Marketing in the Google Era

Kraig Swensrud is the Sr. Director of Marketing Products at Salesforce.com. Recently he developed 7 best practices to help marketers adapt to "Marketing in the Google Era." I was very fortunate in being able to talk to Kraig about his best practices, listen to the podcast: [audio:http://www.enquiro.com/analytics/SalesForce-Interview.mp3] Here is the overview of my questions/topics during the converation with Kraig Swensrud: I started by asking Kraig's motivation's for developing these best practices 1) Invest in your web properties: Are you referring to leveraging your business's website to its full potential through the understanding of what's happening on it? 2) The second [...]