Tag Archives: Google

Mar19

Chris Davies

0

Free High-Quality Text Links!

One of my favorite posts on linking comes from every SEO’s favorite Googler, Matt Cutts. It tells you how to use Google Webmaster Tools (WMT) to identify 404 pages with incoming links. A link to a page that doesn’t exist is just wasted link juice, and Webmaster Tools is a great way to find broken pages and redirect them to the right page. It’ a great way to do more with what you already have. Today’s linking tip also comes to us thanks to Google WMT. When you have a page or post on your site which manages to attract [...]

Mar18

Gord Hotchkiss

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When Search and Social Collide

I feel the ground shifting under my feet. And I’m not the only one. John Battelle voiced his perception of shift in a post  this weekend.   Search, and Google in particular, was the first true language of the Web. But I’ve often called it a toddler’s language – intentional, but not fully voiced. This past few weeks folks are noticing an important trend – the share of traffic referred to their sites is shifting. Facebook (and for some, like this site, Twitter) is becoming a primary source of traffic.   Why? Well, two big reasons. One, Facebook has metastasized [...]

Jan26

Gord Hotchkiss

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Google Evolves Back to its Core

Last week, I talked about how the economy will sort out winners and losers even faster. This week, a trio of news releases seems to confirm that search, and Google, in particular, will be a winner. Unfortunately, almost no one will recognize that they’ve won. Reports out of AdGooroo and Covario  show that search is still ticking along better than ever. AdGooroo has Google and Microsoft on track for the best Q4 in history. Apparently, despite the gathering storm, people still search and still click on ads. And, relatively speaking, there’s been minimal impact on search ad budgets. We saw a lot [...]

Jan08

Gord Hotchkiss

1

To Google’s Competitors: Please, this Year, Do Something Amazing!

A month ago yesterday, I was on stage in Park City, Utah at the Search Insider Summit with Danny Sullivan, Jeff Pruitt (SEMPO President/iCrossing) and John Tawadros (iProspect) talking about Google’s domination of the search space. Both Danny and I took Microsoft and Yahoo! to task for not mounting a more significant challenge to Google’s dominance. It could be my imagination, but it seemed that for the rest of the Summit, I felt a bit of a chill in the air between myself and the Yahoo! and Microsoft reps that ventured to Park City. I suspect the feeling was that [...]

Dec18

Gord Hotchkiss

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Fear, Greed and the Google Parallax View

Greed is right. Greed works.   Greed clarifies, cuts through, and captures the essence of the evolutionary spirit.   Greed, in all of its forms — greed for life, for money, for love, knowledge — has marked the upward surge of mankind.   Gordon Gekko, Wall Street   Yesterday, I listened to an interview with Canadian businessman Stephen Jarislowsky (http://en.wikipedia.org/wiki/Stephen_A._Jarislowsky). Jarislowsky is one of Canada’s richest men, our version of Warren Buffet. And he said something simple but profoundly important in the interview. Greed is strong, but fear is stronger.   Gekko is right. Greed does drive us. It is [...]

Dec18

Gord Hotchkiss

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Google’s Death Grip and Search Snapshots

Considering that I’ve devoted the last 6 months to exploring the impact of brand in search in this column, I do have a bit of a backlog of other issues to deal with, so today I’d like to clear the decks on at least two issues. Last week, I was in Park City, Utah for the Search Insider Summit. As usual, a number of insight comments bubbled to the top over the 3 and a half days. This time, many of them were centered on the Google hegemony. In fact, on Day 2, we tackled that very question with Danny Sullivan, Jeff Pruitt, [...]

Sep26

Chris Davies

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Static URLs beat Dynamic URLs

Google decided to be helpful on Monday and share a post called Dynamic URLs vs. static URLs. We’ve since received a number of questions from clients about this issue asking “should I change my site?” or “did I just waste thousands of dollars making my engineers implement a rewrite?” The answer is no. We’ll continue to use properly implemented redirect strategies, where appropriate, as a part of a total search marketing campaign. In competitive verticals a website that correctly rewrites dynamic URLs to short, keyword rich static URLs will outperform those who don’t (ceteris paribus). The Webmaster Central Blog isn’t [...]

Jul17

Gord Hotchkiss

1

Search Behavior: I Know Just What I’m Looking For

WE SEEK INFORMATION TO FILL gaps in our existing knowledge. The extent of that current knowledge and how we’ve structured it will play a large part in determining intent. It will help shape our knowledge requirements, our strategies for retrieval and how we will evaluate information scent. As stated in my previous two columns, we’re generally in one of three states when we turn online for information; we know what we’re looking for and where to find it; we know what we’re looking for, but not where to find it; or, we don’t know what we’re looking for or where [...]

Jun24

Jody Nimetz

1

Google Launches Google Ad Planner

Google has been on a roll with some major announcements in the past week.  First there was the announcement of the addition of the new layer to Google Trends with Google Trends for Websites, a fun tool that gives you a view of how popular your favorite websites are, including your own! It also compares and ranks site visitation across geographies, and related websites and searches. Now today there was an announcement about Google Ad Planner, a "research and media planning tool that connects advertisers and publishers."  Basically how Ad Planner works is that it lets users enter their demographics [...]

Jun04

Jody Nimetz

3

Why You Should Use Google Webmaster Tools

Google Webmaster Tools has been around for a few years now.   Over the past few years, the Google Webmaster Team has done a remarkable job in updating Google Webmaster Tools and listening to the needs of Webmasters and site owners.  For those of you who do not currently use Webmaster Tools, you should.  Google Webmaster Tools is a very powerful tool that you can use to address any indexing issues that Google may have with your site.  Google Webmaster Tools is a great tool for reporting statistics and diagnostics pertaining to the managment of your site’s pages in Google index.  [...]

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