What to Expect at Next Week’s B2B Expert Series: Face-to-Face

The Enquiro team is getting geared up for next Thursday’s marketer event in Northern California. Attendees to these events include fellow marketers from companies like Cisco, 3M, SAP, YouSendIt, MarketingProfs, and Symantec. The atmosphere is informal and the discussions in-depth.
We have a total of 7 speakers joining us for the half-day event. Graham Mudd, comScore’s VP of Search and Media will be arriving from SES Chicago to deliver the opening keynote. Gord Hotchkiss, Enquiro’s CEO, is currently moderating the Search Insider Summit in Park City, Utah. He will join us to present B2B buying research and show us highlights [...]

Duplicate Content: Myths, Mayhem and Making Sense of it All

When you are a company that is trying to organize the world’s information (Read: Google), relevancy and duplication are big concerns.  With all due respect to Google’s advertising platform, Google is in the business of Search and all about providing the world’s informaiton to those in search of it.  Google’s mission: to organize the world’s information and make it universally accessible and useful.  If you have been in the Search industry for some time, you will of no doubt heard the proverbial “content is king” statement.  A bit of a more accurate statement might read “unique content is king”.
Some of you [...]

Google Caffeine and Blended Search

Internet speed is fast and online users such as the millions of digital natives out there are requiring Internet speed to find he information they are looking for, to communicate with their online peers and to simply examine everything that is important to them in cyber space. Google realizes this and as a result knows that they cannot simply return their traditional SERP.

Changing the Game of Search

Enquiro’s CEO, Gord Hotchkiss, was recently interviewed about the evolution of Search by Byron Gordon of SEO-PR. The video interview had very convenient timing as it was released just days before the official announcement of the Yahoo/Microsoft search deal.
A regular speaker at industry events and contributor to Media Post, Search Engine Land, and AskEnquiro, Gord has not shied away from voicing his opinions on the need for another dominant search engine. He challenges the engines to rely less on static technological advances to gain market share, and points out how neurology, psychology, and usability affects habits related to choosing [...]

The Ebbs and Flows of Market Share

It’s been just over 6 weeks since the birth of Bing. While I didn’t actually say Microsoft’s new search baby was ugly, I was less than optimistic about it’s chances of unseating Google in a popularity contest. So, with every measurement panel carefully following Bing’s debut, I think it’s time to see just how little engine is doing in the search (oops, make that “decision”) sandbox.
Let the Record Show
First of all, much acrimonious commentary has been attributed to me about Bing. I just want to say I never said Bing was a failure, a bad search engine or a step [...]

Get It or Die: Online is your Core Business

In a recent survey, we asked B2B buyers how they prefer ordering the things they order all the time. 63% said they prefer to order them online. The next nearest choice was 15%, who would go the traditional route of ordering from a local office over the phone. Another 12% said they’d prefer to order from a real live sales rep. In a recent presentation to a client, I kept that pie chart of results up for awhile, allowing it to sink in, because I think the implications are astounding. After it sunk in, I asked what I believe to be [...]

Hold Up the Bing Bandwagon

I seem to be in the minority. Everybody (including Aaron Goldman) seems to be jumping on the Bing bandwagon. It’s generated some good initial reviews, and Aaron goes as far as to say, “Bing is far and away the most serious challenge to Google that anyone’s ever posed” 
I’m not so sure. Don’t get me wrong. Bing is a good step forward for Microsoft. It shows they’re serious about search. But unlike Aaron, I don’t think Bing is going to make a significant difference in market share numbers. I think Microsoft will get a temporary blip, causing everyone to rush to [...]

Google Local Search Gets A Dashboard!

Local search is an important part of a solid search marketing strategy, and became even more so when Google started being more aggressive in their use of local search result maps back in early April. 
Now they’ve rolled out a proper dashboard to let you see how people are interacting with your local listings. (Full announcement here and here)

Today the Local Business Center team is rolling out a new feature: a dashboard that will provide you with information on how Google users are interacting with your local listing in Google Maps and Google Search.

These local results can be an excellent way [...]

Why Would Google Acquire Twitter?

It’s possibly one of the fastest moving rumors on the internet (perhaps thanks to Twitter): TechCrunch has reported Google may be in talks to acquire Twitter. Whether it’s just a rumour, or the talks are fairly advanced, it’s worthwhile to take a step back and examine why Google might want to buy a service like Twitter, and what that might mean to either company.
Google Can Do Anything, Why Can’t It Make A Twitter?
Google knows what it’s good at. Like any smart company, they focus on what they’re good at and strategically outsource the rest. They also know that there are [...]

Free High-Quality Text Links!

One of my favorite posts on linking comes from every SEO’s favorite Googler, Matt Cutts. It tells you how to use Google Webmaster Tools (WMT) to identify 404 pages with incoming links. A link to a page that doesn’t exist is just wasted link juice, and Webmaster Tools is a great way to find broken pages and redirect them to the right page. It’ a great way to do more with what you already have.
Today’s linking tip also comes to us thanks to Google WMT. When you have a page or post on your site which manages to attract [...]