Michael Martinez and Jim Rudnick..you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through “quality of the service it provides” — they get there through marketing, and Google has done PLENTY of that.” Read the full story at The Results People….
Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community. Dubbed the Reasonable Surfer Patent by SEO Bill Slawski, this new link analysis methodology anticipates which links on a page are [...]
Original Post: Courtesy of Marketing Jive’s Five Must Read Articles on Google As always there is a lot going on at Google. Late Spring/early Summer seems to be a busy time for Googlers. Here are a couple of great articles that are Google related that you might want to consider sharing with your online marketing or SEO teams. Google SEO experts explain what REALLY affects search results – http://www.labnol.org/internet/google-answers-seo-questions/13731/ five Google experts shared their thoughts on SEO from things such as duplicate content to XML sitemaps. It is a good reminder for many in the industry with some nice nuggets [...]
Ever wonder just what goes on at the Googplex? I have been fortunate enough to get a tour and have been to the GooglePlex on a couple of different occassions. It is a pretty cool environment, which actually reminds me a lot of our very own environment here at Enquiro. In fact there are a number of similarities between Enquiro and Google. One thing that we are big on here at Enquiro is continuous improvement. We are always looking to improve our engine (not to be confused with search engine). Google is no different. The folks at Google are always [...]
Google just ran a Super Bowl ad, something Eric Schmidt said in a tweet yesterday means that Hell has frozen over. Regardless of the current atmospheric conditions in the underworld, one of the more subtle things about the Google ad that caught my attention was a mention in the Google blog that, “our goal was simply to create a series of short online videos about our products and our users, and how they interact.” Google and its proponents have always made a point of emphasizing the user experience of search – that’s why the Google start page isn’t covered in [...]
Okay, I admit it. Bing is starting to show some glimmering signs of promise. But I still have concerns. Big concerns. I had the chance to chat with Stefan Weitz recently about where Microsoft wanted to take Bing and it’s hard not to get swept up in Stefan’s evangelism. Microsoft is trying to do some very impressive things with search: parse the ambiguity out of our language, stitch together disparate fragments of content into a whole that’s useful to the user and present all this in a results format that informs and assists without requiring extensive tweaking on the part [...]
Yesterday, I blogged about a great webinar in my post B2B Social Best Practices in the Marketing Cloud, where the discussion centered saround B2B companies and social media strategies. Everyone keeps saying that 2010 is the year for social. The fact is that some organizations have been developing social strategies for years. Social is not new, but it is a hot topic for many B2B companies as they are shuffling budget over to develop social strategies. Yesterday, Google also rolled out something that they first mentioned back in Octrober and that is Google Social Search. The reasoning behind this? Well Google understands [...]
We’ve made Google a verb. What does that mean? Well, for one thing, it means we have a better indication of prospect intent than ever before. Google (or any search engine) becomes the connector between our intent and relevant online destinations. John Battelle called Google the Database of Intentions and predicted that it would become hugely important. Battelle’s call was right on the money, but we still haven’t felt the full import of it. Our tapping into our zeitgeist (defined as the general intellectual, moral and cultural climate of an era) is usually restricted to a facetious review of the [...]
It’s probably because I’m just finishing a book (The Stuff of Thought) by famed linguist and cognitive psychologist Steven Pinker, but grammar has been on my mind more than usual lately. And in particular, I was fascinated by how we use Google in our language. Google, of course, has been “genericided” – the fate that falls on brands that lose their status as a protected brand name and become a generic term in our vocabulary. This causes much chagrin with Google’s legal and marketing team. What is more interesting however is the way we’ve taken Google into our lexicon. Of [...]
To say Google has been busy would be an understatement – there’s been over 30 new search innovations since October. Keeping itself on pace, today Google announced the launch of real-time search, an innovation we know has been coming for a while now as Google tries to compete with the freshness of Twitter content. The new real-time search function, called “latest results”, incorporates feeds from news, blogs, FriendFeed, Twitter, Facebook, and Myspace. It shows up in the Google search results page similarly to how news, blog, images or video results are currently displayed. Here’s a screenshot: The latest results scroll [...]