Tag Archives: Dashboard

Jun15

Chris Davies

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The Secret of High Level Organic KPIs

There’s a huge variety of online marketing metrics for you to chose from. Many of them are either essentially useless (pageviews) or too granular to tell a real story on a site-wide level (bounce-rate). If  you’re the CMO or VP of Marketing, what KPI’s do you really need to see so that you’re reasonably well informed about the performance of your organic search program against the half-dozen other channels you’re responsible for? I had a great question from a client this week wondering if they should move from 2 KPI’s to 3 for their high level dashboards. Hey Chris, quick [...]

Jun04

admin

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Google Local Search Gets A Dashboard!

Local search is an important part of a solid search marketing strategy, and became even more so when Google started being more aggressive in their use of local search result maps back in early April.  Now they’ve rolled out a proper dashboard to let you see how people are interacting with your local listings. (Full announcement here and here) Today the Local Business Center team is rolling out a new feature: a dashboard that will provide you with information on how Google users are interacting with your local listing in Google Maps and Google Search. These local results can be [...]