Tag Archives: canonical tag

Long Articles – Another Canonical Tag Use

The canonical tag has a lot of applications, and one of them is helping to simplify duplicate content issues. One of these situations frequently occurs with long pieces of content which have been broken out over several pages to improve usability. This is common for content publishers such as newpapers, but also happens with other types of sites. It’s common to use pagination links such as these ones (from Lester Chan’s WP-Pagenavi plugin) to help users and engines find the rest of your article. 

One great B2B content development strategy can be publishing transcripts of webinars, podcasts or conference calls. These [...]

7 Things to Know About the Canonical Tag

My previous post on "What is a Canonical URL?", mentioned the use of the recently released (February 2009) canonical tag. The tag itself is pretty easy to use, but we thought that we would share some additional pointers on using the canonical tag.

The canonical tag is applied to the duplicate content URLs.  It is to be placed in the <head> tag of the duplicate pages.  You are simply adding the preferred version of the URL.  You are instructing the engines that these URLs should direct to the preferred URL.
 
Google (and the other major search engines) will understand that [...]

What is a Canonical URL?

Lots of discussion about canonicalization and canonical URLs lately.  I’ve discussed URLs and URL structure a few times in the past.  We thought that we would help illustrate the idea of canonical URLs.  From an SEO point of view here is the definition of a canonical URL:
Canonical URL: the search engine friendly URL that you want the search engines to treat as authoritative.  In other words, a canonical URL is the URL that you want visitors to see.
Quite often canonical URLs were used to describe the homepage.  The typical example used is that most people treat the following URLs as the same:
www.example.com
example.com
www.example.com/index.html
example.com/home.asp
The [...]