Creating Conversations, One Column at a Time
I've been writing this column for almost 3 years now. In that time, one of the most rewarding and often humbling aspects is when I get to connect with the community that's formed around the SearchInsider column. I applaud MediaPost for introducing the SearchInsider blog, allowing us to turn each column into a conversation. As a writer, you get lazy and a little sloppy when you get too far disconnected from your audience. Getting feedback brings you back to earth. It reminds you that your musings are not going out in the great void. You're connecting with readers, and hopefully [...]