Print Media to Digital Media – Much Change in a Decade or Two?

Many years ago, in what feels like another life, I used to work in print media. For 16 years, in fact. Not even on the hi-tech print production side of things, I was on the inky oily world of logistics, circulation, distribution, and business administration. Oh how I miss that. Not.
Recent tumultuous challenges and strategic planning sessions brought something to mind. Business is just business, and digital media, however much it’s changing and how quickly, is just media, just business. Complex, fast moving, and difficult to keep a hold of the pulse of things? Sure.  More challenging than ever. But it [...]

Using Google’s Custom Search Engine for Internal Site Search

More and more each day you probably see Google’s custom search engine functionality appear on site’s across the Internet. In fact, I have implemented the Google custom search engine on two of my own sites. If you are looking for a simple way to enhance your users’ engagement level on your site then I recommend you take a closer look at Google custom search engine. Below are few of the top reasons I like it so much:

Giving users what they are used to: More than half the world prefers Google’s search results and are comfortable interacting with the search box [...]

Before Launching a WordPress Blog – Check These Tips Out

WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Below are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs:
 
Custom Meta/Title Tags
 
There are numerous WordPress Meta Tag plug-ins but I like to use this one offered by G-loaded. This Meta Tag plug-in adds Meta Tags to the Front Page, Single Posts, Static Pages and Archived pages. It is compatible for the following versions: v1.5.2 – v2.3.2. For title tags I use the following code so that the title for the home page uses the blog’s [...]

Blogging Tactics for 2008

The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. This doesn’t surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical. Below are 6 great tips from the past to help with your blogging strategy in 2008.

URL vs. Title: The URL of your post doesn’t have [...]

ASK Enquiro Year in Review

Well as we round out 2007, we look back to the year that it was.  In the Spring of 2007, we launched our new blog "ASK Enquiro" where we would answer questions that we received from clients, industry folk, co-workers and even the search engines themselves.  ASK Enquiro has kept us busy and 2008 looks to be even more busy as we have big plans for ASK Enquiro.  You'll have to stay tuned to see what we have planned over the next few months.
We received a number of questions on everything from search engine trends to video optimization, from Facebook [...]

What Are Some Ways to Generate Ideas for Blog Posts?

Rashard who is currently visiting Frankfurt asks: What should I do when I am fresh out of ideas to blog about?  Thanks for the question Rashard and before I start I'd like to mention that before writing a post it's always good to to assess the value of your post to your readers.  Will your post help them in any way?
Below I have come up with 9 ways to kick-start your blogging:

Hot Industry Stories: Everyday you hear about acquisitions, mergers, companies releasing new technology/services or even executives getting fired. Unless you are one of the first blogs to cover these [...]

How Do I Increase My Feed Subscribers?

Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips.

Prominent, Accessible and Ease of Use: Make your subscription buttons available on all pages and place them above the fold. Using technology like FeedBurner you can get a sense of your subscribers' favorite feed services [...]

How Can Facebook Add Value to my Business?

Facebook is one of the most powerful social networking services currently available. Its interface and framework allow a person to spread news virally as quick as any social bookmarking service. Facebook Groups, communities of friends with similar interests, are also becoming extremely popular. But, why create a Facebook Group??? Well, Organizations and bloggers should create Facebook Groups to further promote brand presence, share news/events with their community and stimulate relevant discussion all in one spot. A prime example of an organization leveraging Facebook Groups is Contiki – through their group they share brochures, the trip/video of the week, contests, and [...]

The Strength of Weak Ties and Search

Mark Granovetter wrote a ground breaking study in 1973 called the "The Strength of Weak Ties". It later became one of the foundations for Gladwell's "The Tipping Point". I ran across Granovetter's work and a later follow up study by Jonathon Frenzen and Kent Nakamoto (Frenzen, Nakamoto: Structure, Cooperation and the Flow of Market Information, The Journal of Consumer Research, December 1993) that further explored the fascinating world of word of mouth and how it spreads through networks. When we move this into an online paradigm, it has some thought provoking implications.
No Network is an IslandFirst, let's cover Granovetter's work. [...]

What Should I do if my Blog’s Traffic has Plateaued?

Have you looked at your blog's stats lately and noticed that your blog's traffic is starting to plateau. Blogging is not simple, it takes a lot of hard work to continuously come up with new ideas for content and blog promotion. I remember last year at this time there were some excellent blog promotion strategies, however even some of those suggestions have been over exhausted. Some of these useful but sometimes over used suggestions included:

Creating top 5, 10, 20 lists
Submitting your blog to blog directories and Dmoz
Using your blog's URL in your email signature
Linking to your blog in MySpace

Thinking outside [...]