Tag Archives: B2B

Dec18

Jody Nimetz

0

ASK Enquiro Year in Review 2008

Last year we featured our first ever ASK Enquiro Year in Review.  We thought that we wouild do the same thing for 2008 as there were a number of great discussions coming from the Enquiro-Dome.  As always we discussed topics such as SEO and PPC (as this is a large part of what we do at Enquiro).  We also talked about brand labelling, blended search and creating 404 error pages.  We talked about consumer life cycles and cognitive thinking.  We discussed website redesigns and SEO.  We like to discuss a lot of things that are on our minds.  The point is that we have [...]

Dec09

Andrew Spoeth

2

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: social media) I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see twitter.com/marketingprofs). In the interview, she shares her thoughts and personal experiences on Twitter as it relates to her role as a B2B marketer and promoter of the MarketingProfs brand.

Nov17

Chris Davies

0

Business.com – What Works for Business Contest

Our friends at Business.com are trying to encourage businesses to share successful business solutions with others in order to generate prosperity in today’s economic decline. Enquiro is proud to be involved with a competition of this nature. The What Works for Business Contest is designed to help shift the focus from what’s wrong with the economy to what businesses can actually do to survive and thrive in 2009. Business.com wants to reward businesses showing ingenuity and resourcefulness during these uncertain times.  They also want to share business solutions that have worked for others with businesses who are struggling to find answers to tough questions.   Have you [...]

Nov10

Jody Nimetz

4

Online vs. Offline Competition: What Does it Mean for Your Online Marketing Efforts?

In this day and age, benchmarking is extremely important.  Knowing how you measure up to others is critical if you are to improve and remain competitive.  With regards to your online marketing efforts, benchmarking is the process that can be used as a key identifier to determine how you measure up with your competition.  The question becomes which competitors should you be looking at?  Many neglect to treat their online competitors and offline competitors as, well as different.  Of course in some cases they will be one in the same.  However if we look at it from an SEO perspective, your [...]

Sep24

Jody Nimetz

0

How SEO and PPC Can Work Together as Part of an Effective Keyword Strategy

Ah SEO and PPC living together in perfect harmony.  Yeah right.  How many of you out there put as much effort into your SEO efforts as you do with your sponsored efforts?  We hear of all of this money being poured into sponsored spend yet when asked how much you spend monthly on SEO many will respond by scratching their heads and look back at you with a shrug of the shoulders implying "I don’t know exactly…".  Or even worse, others will state that they do not track what they are spending on SEO. As you track the return of  [...]

Sep05

Jody Nimetz

12

10 Overlooked Optimization Tips by Business-to-Business (B2B) Marketers

In many conversations that I have had with various B2B marketers, I often find myself wondering why they don’t take a step back to breathe and carefully plan out their online marketing strategies more effectively.  Quite often they’ve heard of a new technology or SEO trend that they want to experiement with.  Yet when you review their site, you notice that there are some serious issues that have been overlooked. The whole B2B process tends to be more complex than its B2C cousin.  Whether you are talking about the buying cycle for the intended consumer or the longer selling cycle [...]

Jul23

Kyle Grant

4

Key PPC Best Practices (Part 2 of 4)

Last week, I started wrote a post on some of the key PPC best practices (Go to Part 1). This is the second installment of the 4 part series.   Plan to Measure; then Measure the Plan As you move forward with your PPC campaign, ensure you are able to effectively measure your KPIs through your analytics tracking. With several of our clients, we are using keyword-level ROI to ensure we can accurately spend the budget where we are making the highest returns. This measurement includes being able to merge data from several sources in order to accurately measure the [...]

Jul15

Jody Nimetz

9

Website Redesigns: A Hot Topic in the Business to Business (B2B) Space

Last week I wrote a piece on planning a site redesign in the Web 2.0 World.  The good folks at BtoB Magazine were good enough to include the post in the B2B posts of the week on BtoBonline.com.  It just goes to show that website redesigns or the ideas of conducting one are a hot topic especially in the B2B arena.  At Enquiro, we work with B2B clients every day and lately almost every one of them has either just completed a website redesign or is contemplating a site redesign in the next six to twelve months. The great thing [...]

Oct18

Jody Nimetz

0

Do Contextually Relevant B2B Ads Provide a Bigger Lift to Your Bottom Line?

Ever wondered how contextual relevancy affects your bottom line in your online marketing campaigns?  Of course you have, in fact many if not all online marketers have wondered this at some point.  With one of our latest research projects (in sponsorship with Google (GOOG), we took 100 subjects, all of which were high-level B2B purchasers and segmented them into four testing cells.  From here, each participant read one of two articles and was exposed to a contextaully relevant or non-relevant graphic ad.  Enquiro then asked participants a series of questions to gauge brand, messaging and advertising recall and effectiveness. To see [...]

Sep28

Gord Hotchkiss

1

In Search of B to B Landmarks

This week (actually, right about the time you’ll be reading this column) I’ll be talking to the American Business Media Publisher’s Summit in Chicago about online opportunities, from a user’s perspective. As I was getting ready for the address, I realized there’s a substantial piece of the B to B market that’s missing online. I call it a market enabler.  Looking for Landmarks  Think of our typical progression when we begin researching something online. If it’s new territory, the first thing we need to do is to find a landmark to navigate from. From that landmark we tend to navigate [...]

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