Tag Archives: B2B

Aug12

Andrew Spoeth

2

12 Questions B2B Marketers are Asking (or Should be Asking)

- blogging from SES San Jose, 2009 – At a conference like SES, you’ll find search agencies, representatives from the search engines, consultants, bloggers, … and marketers. The marketers will fall into dozens of categories, by industry, company size, etc., and B2C and/or B2B. I’ve spent a great deal of time with B2B marketers over the last couple of years at trade shows like this one, as well as in sales calls, webinars and client meetings. These are some of the questions you will hear them asking in San Jose. They will come up in sessions, in the coffee line-ups, [...]

Jul23

Jody Nimetz

4

The Difference Between a Dashboard and a Report

From a number of “dashboards” and “reports” that I have seen out there, in the world of SEO and online marketing, there appears to be a disconnect with regards to reporting and dashboards. Quite often a new client comes to us and we ask to see some historical data, the client presents us with a plethora of data and lengthily reports. Sound familiar?

Jun18

Andrew Spoeth

0

What Age Is Your Customer? June 24 Webinar Explores the Digital Age Divide

I can hardly believe we’re only a few days away from wrapping up the BuyerSphere webinar series.  It has been quite a journey.  Since the beginning of April, we’ve been building this amazing package of webinars and research papers which go to the very core of B2B marketing.  Experts from Google, Business.com, Covario, Demandbase and Marketo have all contributed their unique experience and marketing advice. If you’ve missed them so far, you can still get the recordings and white papers at www.enquiro.com/b2bresearch. Our final webinar in the series will be – in my opinion – one of the most fascinating [...]

May05

Karl Hourigan

0

This article brought to you by…

I’ve read a lot about ads; ads for mobile, ads for Twitter, ads in Facebook, ads on TV, display ads, text ads, ads here, your ad there. Ads are seen as a way – the way – to monetize these media.   Selling ads is great if you’re in the media bubble. You can sell lots of ads to sellers who want to reach buyers. This marketing trinity is a tried and true win-win arrangement, and I don’t see it going away anytime soon.   But let’s set aside the media interests for a minute and consider the other two [...]

Apr17

Jody Nimetz

3

Does Blended Search Optimization Work for B2B?

Since May 2007, we have been hearing about Universal Search and Blended Search.  Google was the first of the major Search Engines to unveil blended results as part of their main search results in May 2007 with Universal Search.  ASK was second in June of 2007, followed by MSN in July 2007 and Yahoo in October 2007.  Yet here we are two years later and the discussions have died down a little.  When’s the last time you heard someone in your office discuss blended search?  Of course there are exceptions and early adopters, but in discussions that I have with [...]

Apr13

Andrew Spoeth

0

How Does Your Risk Fit Into My Funnel?

I had the pleasure of producing Enquiro’s recent webinar titled Beyond the B2B Buying Funnel. Being a B2B marketer myself, I’m quite fond of the funnel concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of different shapes and how they reveal demand generation ailments and successes. But where does the funnel fall short? One of the main messages I’ve taken away is that we shouldn’t look to the funnel model to imply a clear top-to-bottom progression in the sales process. [...]

Mar26

John Yuill

0

BtoB Webcast: Avinash Hits the Mark on B2B Analytics

Earlier in the week BtoB Magazine hosted a website with Avinash Kaushik on ‘Measuring Micro & Macro Conversions in Lead Generation’, a topic near and dear to our hearts.  This was an action-packed hour of strategies for leveraging analytics to meet B2B website objectives and it has garnered quite a bit of interest, judging from recent conversations with our clients and others.  That Avinash, always causing a stir!  There were lots of good concepts presented, but I wanted to highlight a couple that we think are particularly relevant.  These are the kinds of things that can lead to significantly improved [...]

Mar17

Jody Nimetz

4

B2B Marketing and the Mobile Internet

Here in North America, I’ve been waiting for the big mobile boom, that has happened in other parts of the world.  It seems like other areas of the world including countries like Japan and China seem to be more mobile savvy that we are in North America.  The Mobile Internet is still young which may explain why many businesses have not tapped into it as a marketing channel.  Of course there are some businesses that have been early adopters of mobile marketing but there are many who have not started to leverage the Mobile Internet… and what about B2B? So is [...]

Mar10

Jody Nimetz

5

B2B SEO vs. B2C SEO: How Different Is It?

I’ve been asked a couple of times about how B2B SEO differs from B2C SEO.  Is there a difference?  Well there is a difference and it depends on how you look at SEO.  If you are looking at SEO as strictly a tactical tool, B2B SEO can be quite similar to B2C SEO.  From a strategic perspective, B2B SEO can be quite a bit different than normal B2C SEO.  There are a number of B2B challenges that B2B marketers are faced with in the online word.  The fact is that when someone is ready to purchase a cell phone that [...]

Jan13

Jody Nimetz

7

B2B Keyword Research When You’re in a Niche Market/Industry

One of the difficulties in online marketing deals with finding the right keywords, at the right time that are being used by the right people.  In the B2B arena, keyword research becomes further complicated when your company is in a new or niche industry. Maybe your business consists of something like email authentication, price management  solutions or the like.  Newer services in newer industries can make it difficult to progress with an effective online marketing campaign.  In the past ten years, with the rise of the Internet and Search Engines, we have seen numerous companies emerge in niche markets.  Quite often these companies are looking to address a need for [...]

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