As the buyer’s journey continues, each stepping stone on the path to a purchase gets smaller. The good news is that if you are the vendor that has made it this far, there is less room at this step for other vendors to knock you off. Read the full article at The Results People…
On Wednesday, December 8, we presented our latest webinar, 10 Tips for Selling Search to the C-Suite. Our panel included Mike Moran, Chief Strategist at Converseon and author of Do It Wrong Quickly, and Jennifer Lemming, the Director of Marketing for DS Waters. In case you missed it, you can watch it on-demand or go through the slide deck at your own pace. Selling Search to the C-Suite View more presentations from Mediative. Mike’s tips from the webinar include: Tip 1: CIOs and CMOs don’t always get it Tip 2: Stick to the value, not the tactics Tip 3: Be [...]
Tackling the field of social media can be daunting. Many clients have been asking us: “Do I need to be on Facebook? Do I need to be on Twitter?”. This isn’t the first question your business needs to ask – it’s actually the last one. You need to know who you want to reach before you can know where to reach them. There’s a number of different methods you can use when developing your social media strategy. One that we’re fond of at Enquiro is Forrester Research’s POST method. POST stands for People, Objectives, Strategy, and Technology. One of the [...]
Social location sharing is about to hit the mainstream. Services such as Foursquare and Gowalla have been in increasing use by social media hardcores for the last year or so, but haven’t really taken off to a large degree. Foursquare itself only recently hit the one million user mark. But with Facebook announcing that it will be launching new location-based features (known as “Foursquare Killers”) imminently, social location sharing is going to be put front and centre in front of a much broader audience. Social location sharing is not the only location-based tool gaining attention. MyTown and other location-based, augmented [...]
CBC Radio 3 hosted a session at Northern Voice called “Wikifying the CBC: Social Software at CBC Radio 3”. The session took a look at the new Canadian Music Wiki which is expected to launch this Friday. The wiki allows the Canadian public to contribute to an online music database of information about Canadian music. The project is best defined as a user-generated, participatory online resource on Canadian music. People tend to be very enthusiastic about the subject of music. CBC Radio 3 is fortunate as they have a substantial base of online users currently using their web properties. The [...]
Northern Voice 2010 is getting underway in Vancouver, BC this weekend. It’s a conference put on by the local tech community focusing on social media and blogging. There’s a wide range of topics, from Wikifying the CBC: Social software at CBC Radio 3 (crowdsourcing the creation of content) to Finding Your Online Voice (defining you and your brand online). Tickets are sold out if you are interested in attending, though I did see a few floating around on Twitter in the last few days. If you are interested in getting an idea of what the conference is about, a number [...]
The other day, we posted our top 20 ASK Enquiro posts for 2009. We thought that we would narrow that down slightly and include a “Top 9 of ’09″ for our SEO posts from 2009. #9. Google Caffeine and Blended Search – August #8. 5 Ways Interlinking Can Help B2B Websites – October #7. Does Blended Search Optimization Work for B2B? – April #6. B2B Keyword Research When You’re in a Niche Market/Industry – January #5. B2B SEO vs. B2C SEO: How Different Is It? – March #4. The Importance of Breadcrumb Navigation – November #3. The Importance of On-Page Optimization [...]
Well it is that time of year again, time to reflect on the year that was and the year that has been. The online marketing world changes on what seems like a daily basis and we have seen some major changes in the search engines this year. Last year, we featured ASK Enquiro’s first ever Top 20 posts of the year (for 2008) and we thought that we would continue tradition again this year. For the record, you can check out ASK Enquiro’s top post from last year by going to: Top 20 SEO Posts from ASK Enquiro in 2008. [...]
The Enquiro team is getting geared up for next Thursday’s marketer event in Northern California. Attendees to these events include fellow marketers from companies like Cisco, 3M, SAP, YouSendIt, MarketingProfs, and Symantec. The atmosphere is informal and the discussions in-depth. We have a total of 7 speakers joining us for the half-day event. Graham Mudd, comScore’s VP of Search and Media will be arriving from SES Chicago to deliver the opening keynote. Gord Hotchkiss, Enquiro’s CEO, is currently moderating the Search Insider Summit in Park City, Utah. He will join us to present B2B buying research and show us highlights [...]
Original Post from Marketing Jive: 5 Ways Interlinking Can Benefit B2B Websites I often wonder what the Web would be like if there was less emphasis on links and linking inventories? How would the search engines define relevancy of a result without some sort of link popularity mechanism in place? Link popularity continues to be a major factor as to why one site places in the search result over another. While it is not the only factor, it (linking) is still a key factor as to why we see placing for a given key phrase vs. seeing “Joe-blows” website appearing [...]