Tag Archives: B2B

Dec21

Jody Nimetz

0

Top 9 of ‘09: Top 9 SEO Posts from ASK Enquiro

The other day, we posted our top 20 ASK Enquiro posts for 2009.  We thought that we would narrow that down slightly and include a “Top 9 of ‘09″ for our SEO posts from 2009.
#9.  Google Caffeine and Blended Search – August
#8.  5 Ways Interlinking Can Help B2B Websites – October
#7. Does Blended Search Optimization Work for B2B? – April
#6.  B2B Keyword Research When You’re in a Niche Market/Industry – January
#5.  B2B SEO vs. B2C SEO: How Different Is It? – March
#4.  The Importance of Breadcrumb Navigation – November
#3. The Importance of On-Page Optimization – May
#2.  Duplicate Content: Myths, Mayhem and [...]

Dec18

Jody Nimetz

1

Top 20 Posts from ASK Enquiro 2009

Well it is that time of year again, time to reflect on the year that was and the year that has been.  The online marketing world changes on what seems like a daily basis and we have seen some major changes in the search engines this year.
Last year, we featured ASK Enquiro’s first ever Top 20 posts of the year (for 2008) and we thought that we would continue tradition again this year.  For the record, you can check out ASK Enquiro’s top post from last year by going to: Top 20 SEO Posts from ASK Enquiro in 2008.
The cool [...]

Dec04

Andrew Spoeth

0

What to Expect at Next Week’s B2B Expert Series: Face-to-Face

The Enquiro team is getting geared up for next Thursday’s marketer event in Northern California. Attendees to these events include fellow marketers from companies like Cisco, 3M, SAP, YouSendIt, MarketingProfs, and Symantec. The atmosphere is informal and the discussions in-depth.
We have a total of 7 speakers joining us for the half-day event. Graham Mudd, comScore’s VP of Search and Media will be arriving from SES Chicago to deliver the opening keynote. Gord Hotchkiss, Enquiro’s CEO, is currently moderating the Search Insider Summit in Park City, Utah. He will join us to present B2B buying research and show us highlights [...]

Oct24

Jody Nimetz

1

5 Ways Interlinking Can Help B2B Websites

Original Post from Marketing Jive: 5 Ways Interlinking Can Benefit B2B Websites
I often wonder what the Web would be like if there was less emphasis on links and linking inventories?  How would the search engines define relevancy of a result without some sort of link popularity mechanism in place?  Link popularity continues to be a major factor as to why one site places in the search result over another.  While it is not the only factor, it (linking) is still a key factor as to why we see placing for a given key phrase vs. seeing “Joe-blows” website appearing for [...]

Aug12

Andrew Spoeth

2

12 Questions B2B Marketers are Asking (or Should be Asking)

- blogging from SES San Jose, 2009 -
At a conference like SES, you’ll find search agencies, representatives from the search engines, consultants, bloggers, … and marketers. The marketers will fall into dozens of categories, by industry, company size, etc., and B2C and/or B2B. I’ve spent a great deal of time with B2B marketers over the last couple of years at trade shows like this one, as well as in sales calls, webinars and client meetings. These are some of the questions you will hear them asking in San Jose. They will come up in sessions, in the coffee line-ups, [...]

Jul23

Jody Nimetz

1

The Difference Between a Dashboard and a Report

From a number of “dashboards” and “reports” that I have seen out there, in the world of SEO and online marketing, there appears to be a disconnect with regards to reporting and dashboards. Quite often a new client comes to us and we ask to see some historical data, the client presents us with a plethora of data and lengthily reports. Sound familiar?

Jun18

Andrew Spoeth

0

What Age Is Your Customer? June 24 Webinar Explores the Digital Age Divide

I can hardly believe we’re only a few days away from wrapping up the BuyerSphere webinar series.  It has been quite a journey.  Since the beginning of April, we’ve been building this amazing package of webinars and research papers which go to the very core of B2B marketing.  Experts from Google, Business.com, Covario, Demandbase and Marketo have all contributed their unique experience and marketing advice. If you’ve missed them so far, you can still get the recordings and white papers at www.enquiro.com/b2bresearch.
Our final webinar in the series will be – in my opinion – one of the most fascinating and [...]

May05

Karl Hourigan

0

This article brought to you by…

I’ve read a lot about ads; ads for mobile, ads for Twitter, ads in Facebook, ads on TV, display ads, text ads, ads here, your ad there. Ads are seen as a way – the way – to monetize these media.  
Selling ads is great if you’re in the media bubble. You can sell lots of ads to sellers who want to reach buyers. This marketing trinity is a tried and true win-win arrangement, and I don’t see it going away anytime soon.
 
But let’s set aside the media interests for a minute and consider the other two players in this [...]

Apr17

Jody Nimetz

3

Does Blended Search Optimization Work for B2B?

Since May 2007, we have been hearing about Universal Search and Blended Search.  Google was the first of the major Search Engines to unveil blended results as part of their main search results in May 2007 with Universal Search.  ASK was second in June of 2007, followed by MSN in July 2007 and Yahoo in October 2007.  Yet here we are two years later and the discussions have died down a little.  When’s the last time you heard someone in your office discuss blended search?  Of course there are exceptions and early adopters, but in discussions that I have with [...]

Apr13

Andrew Spoeth

0

How Does Your Risk Fit Into My Funnel?

I had the pleasure of producing Enquiro’s recent webinar titled Beyond the B2B Buying Funnel. Being a B2B marketer myself, I’m quite fond of the funnel concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of different shapes and how they reveal demand generation ailments and successes.
But where does the funnel fall short? One of the main messages I’ve taken away is that we shouldn’t look to the funnel model to imply a clear top-to-bottom progression in the sales process. Gord [...]

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