Tag Archives: b2b marketing

Apr13

Andrew Spoeth

0

How Does Your Risk Fit Into My Funnel?

I had the pleasure of producing Enquiro’s recent webinar titled Beyond the B2B Buying Funnel. Being a B2B marketer myself, I’m quite fond of the funnel concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of different shapes and how they reveal demand generation ailments and successes. But where does the funnel fall short? One of the main messages I’ve taken away is that we shouldn’t look to the funnel model to imply a clear top-to-bottom progression in the sales process. [...]

Mar25

Chris Davies

1

Participate in Our B2B Marketing Survey and Win!

As most of you know, Enquiro Research works tirelessly to put out excellent B2B focused research. Now it’s your chance to be a part of it. We would like your input in an online survey, in order  to understand more about  your experiences when making business purchase decisions, and/or going through the process of short-listing vendors and business solutions. By completing the survey you’ll be adding valuable insight into an area of business that is undergoing tremendous change. The survey will take you 15 – 20 minutes to complete and you could win a $25 Starbucks card to thank you [...]

Feb03

Andrew Spoeth

3

Writing and Promoting White Papers – an interview with Michael Stelzner

  Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. In this 17 minute interview, you’ll hear me ask Michael about white paper promotion from a b2b marketing perspective, including: What prompted the book Writing White Papers?   Which promotional channels work best for white papers?   What is the life span of a white paper?   Should companies charge for white papers?   What about [...]

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