Tag Archives: Adwords

Dec08

John Yuill

0

Mining for AdWords Gold: Search Queries

As part of Google’s phasing out of the AdWords Report Center, the traditional ‘Search Query Performance’ report is no longer available. But there are new and better ways to mine this critical data for gold nuggets! Using Google AdWords reports to track performance of the keywords you are bidding on is fundamental to search marketing success, and the ease with which this can be done is a source of delight for search marketers, especially when compared to measuring traditional forms of advertising. For any given keyword you are bidding on, take ‘industrial supplies’ for example, it is easy to get [...]

Jul29

John Yuill

4

Viewing AdWords Search Query Terms: Let Us Count the Ways!

Using Google AdWords reports to track performance of the keywords you are bidding on is one of the fundamentals of search marketing success, and the ease with which this can be done is a source of delight for search marketers, especially when compared to measuring traditional forms of advertising. But most folks also realize the additional value of being able to look behind the scenes to see the actual search queries that users are typing in and using that information to refine campaigns accordingly. Not so very long ago in the short history of search engine marketing, this was data [...]

Jun24

Kyle Grant

0

Google Adwords Phishing Attempts

  A word of Caution to Adwords Advertisers: Recently, we have seen a notable increase in the number of what appears to be phishing (A.K.A spoofing) attempts targeting Google Adwords Accounts. These attempts mirror the same strategy that was used to steal account information from bank accounts; where the email appears to be from Google Adwords, yet the URL is a different variation to the Google Adwords link. Google does attempt to contact you through emails; however, should you receive an email alert, please look into your account through the user interface directly. A valid email from Google will include [...]