May02

Charlotte Bourne

0

Network Analysis for SEO

Network analysis is defined, simply, as the analysis of the relationships between objects. It’s a field based on both graph theory (a branch of mathematics) and sociology. The final output of network analysis is a network graph, which visually maps the relationships that exist between objects. These relationships can then be expressed mathematically based on an object’s position on the graph and the number of relationships they have. Read the full story on our new blog…

Read More

May02

Karl Hourigan

0

Social Media 101 – How to Get Started in Social Media

Does your company have a social media strategy? If not, don’t panic. I’m going to give you a primer on crafting your very own social media strategy. I promise it’s not that hard to get started. The hard stuff comes later, but don’t worry about that right now. Read the full story on our new blog…

Read More

May02

Karl Hourigan

0

Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!

Our latest webinar featured Mediative’s Usability Consultant, Ian Everdell, and guest presenter Lance Loveday of Closed Loop Marketing, in an information-packed 45-minute webinar. You can watch the webinar in its entirety now, on-demand. Read the summary now on our new blog.

Read More

May02

Tina Wilson

0

Redefining the Paid Links Landscape: Overstock.com and Forbes join JC Penney in Google’s Link Building Doghouse

In its ever escalating war on poor quality links that kill the integrity of the Google algorithm, the search giant appears to be redefining what it considers to be paid links. SEO strategists and digital marketers beware! While some link schemes are obvious attempts to game the system by buying, selling or trading links, other areas are decidedly less certain. February 2011 has seen three high pro­file examples of how low Google’s tolerance for link schemes has become. Read the full story on our new blog…

Read More

Mar14

Gord Hotchkiss

0

A Search History of TED

I always find it interesting to look at a cultural phenomenon through the lens of search. Search provides a fascinating and quantitative look at the growth of interest in a particular topic. Having spent all last week immersed in the cult that is TED (I was at TEDActive in Palm Springs) I thought that this was as good a subject as any to analyze. TED’s Back Story The TED story, for those of you not familiar with it, is pretty amazing. TED was originally held in Monterey in 1984, the brainchild of Richard Saul Wurman and Harry Marks. Some of [...]

Read More

Mar03

Gord Hotchkiss

0

The Nobler Side of Social Media: Voices in a Choir

Last week, I took Social Media to task for making us less social. This week, I’m in Palm Springs for TED Active and on Day One, saw three very real examples of how the Internet is also connecting us in ways we never imagined before. They provided a compelling counterpoint to my original argument. Eric Whitacre is a composer and conductor. In Lux Aurumque (Light and Gold) he conducts a choir singing his original composition. The choir, 185 strong,  never sang together. They never met each other. They live in 12 different countries. Whitacre posted a video of himself conducting [...]

Read More

Feb25

Gord Hotchkiss

0

How Smart Do We Want Search to Get?

Imagine if a search engine was smart enough to be able to anticipate your needs before you know you need them. There it sits, silently monitoring your every move and just when you get a hankering for Thai food (burbling up to the threshold of consciousness), there it is with the hottest Thai restaurants within a 2-mile radius. You didn’t have to do a thing. It was just that smart! Sound utopian? Then take a moment to think again. Do we really want search to become that smart. Sure, it sounds great in theory, but what would we have to [...]

Read More

Feb25

Gord Hotchkiss

0

The Paradox of Social Media: The More Social it Gets, The Less Social We Become

I have teenage daughters. At least, I assume they’re still my daughters. They hang around our house and eat our food. But, to be honest, it’s been awhile since we identified ourselves to each other. Between Angry Birds, SMS and Facebook, there’s precious little actual conversing going on in the Hotchkiss household. I barely recognize their faces, lit up as they are by the cool blue digital light of an iPhone screen. I assume that, at times, there’s a living being at the other end of their multi-texting, but I’m not really sure. Yesterday, I overheard this in our lunch [...]

Read More

Feb22

Gord Hotchkiss

0

A Page from Google’s PR Book

Somehow, I’ve gotten myself squarely in the middle of Bing and Google again. Sometimes I should just keep my big mouth shut. The latest brouhaha is Google’s calling Microsoft a bunch of “cheaters” because they’re copying search results. I called it “silly”. And it is. Pretty much everyone in the search universe (outside Mountain View) agrees that this is much more about Google trying to give Bing a black eye in the media than any serious threat to intellectual property. But somehow, as Google was swinging, they’re the ones that ended up with the shiner. If this were a one-off [...]

Read More

Feb17

Tina Wilson

0

SEO Lessons from the NYT JC Penny Google Link Building Exposé

On February 12, 2011 the New York Times released a scathing report on how Google had failed to identify a paid link building scheme that saw retailer JC Penny owning highly specific, and presumably valuable, search terms during the lucrative holiday season. In the article, the NYT suggests that by design JC Penny gamed the Google algorithm to place in the first position for a multitude of keyword phrases, in some cases outranking well known brands for their own name. It further blasts Google for not catching on to what JC Penny was doing, insinuating that Google somehow did not [...]

Read More

« Older Entries   Recent Entries »