Jun24

Gord Hotchkiss

0

The Vancouver Riot – Social Media Backlash: Justice Or Revenge?

In the 25 years I’ve lived here, I’ve never had to say this — indeed, I never believed I would ever say this — but last Wednesday, I was ashamed to say I live in British Columbia. I wasn’t the only one. I’m guessing the vast majority of the other 4.5 million people that call this Canadian province home felt the same way. In fact, the only people not feeling that way were the idiotic jerks that caused our collective shame. They were the ones using the Canuck’s loss to Boston in the Stanley Cup final as an excuse to [...]

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Jun17

Gord Hotchkiss

0

We’re Looking in the Wrong Place for Our Attribution Models

The online landscape is getting more complex. Speaking from a marketer’s perspective, there are more points of influence that can alter a buyer’s path. At the last Search Insider Summit, John Yi from Facebook introduced us to something he called Pinball Marketing. It’s an apt analogy for the new online reality. Read the rest of this article at The Results People blog.

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Jun08

Gord Hotchkiss

0

The Segmentation of my Slime Trail

My connected life is starting to drop into distinct buckets. Now that I have my choice of connecting through my smartphone (an iPhone), my tablet (an iPad), my work computer (a MacBook) and my home computer (a Windows box), not to mention the new Smart TV’s we bought (Samsungs), I’m starting to see my digital footprints (or my digital slime trail, to use Esther Dyson’s term) diverge. And the nature of the divergence is interesting. Read the full article at MediaPost.

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May31

Karl Hourigan

0

Marketing for Leads and Sales

Marketing expert Mac McIntosh was in Kelowna on February 22, 2011, sponsored by Accelerate Okanagan. We sat down with Mac for a quick interview, and you can hear it on our new blog site, TheResultsPeople.com

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May19

Karl Hourigan

0

I clicked on your ad and then this happened…

When it comes to adver tis ing on search engines, of course you want to attract as many qual i fied cus tomers as pos si ble. You can test and opti mize the word ing on your ad until you’ve got an effec­tive click-through rate, a lower cost-per-click, and more con ver sions. Where a lot of adver tis ers still miss an oppor tu nity, though, is after some one clicks on the ad. Read more…

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May18

Karl Hourigan

0

Enquiro is now Mediative. See our new blog at TheResultsPeople.com

Enquiro is now Mediative, and we are one of the largest online networks in Canada. See our new blog, at www.TheResultsPeople.com. It’s got everything you expect from us at our Ask Enquiro blog, plus new writers and topics. Check it out! Mediative is a brand new digital offering that ties together platforms, publishers and people. We appreciate your interest and participation in Ask Enquiro, and look forward to sharing ideas, information and opinions with you on our new blog. Subscribe to our newsletter now to be kept informed on our latest online marketing webinars, events, articles, videos and other marketing [...]

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May18

Karl Hourigan

0

10 Quick Wins in Paid Search

Spend­ing money to be vis­i­ble on search engines can be a very effec­tive, mea­sur­able mar­ket­ing tac­tic. If your com­pany is still debat­ing whether or not to invest in search engine adver­tis­ing, here are some sce­nar­ios when it can make a lot of sense to ded­i­cate some bud­get to adver­tis­ing online…Read more at our new blog, TheResultsPeople.com.

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May18

Karl Hourigan

0

10 SEO Considerations for Website Redesign

Web­site redesigns carry a sig­nif­i­cant level of risk to exist­ing organic rank­ings and rev­enue. If the web­site redesign is not built in an SEO friendly man­ner, the new web­site can expe­ri­ence a dra­matic drop in rank­ings and site traf­fic. You can reduce the risk asso­ci­ated with a web­site redesign by tak­ing these key fac­tors into consideration…Read more at our new blog, TheResultsPeople.com

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May03

Karl Hourigan

0

SEO 101 – What is Search Engine Optimization?

SEO stands for Search Engine Optimization. Search engines like Google and Bing constantly “crawl” the web and catalogue the web pages and information they come across. When someone tries searching for something, the search engine dips into its database and applies a proprietary algorithm (one of the key ingredients that dictates what results the search engine will show you in response to your search) to serve up what it thinks will be the most relevant results to satisfy the searcher. Read the full story on our new blog…

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May03

Karl Hourigan

0

Paid Search 101

Search engines like Google, Bing and Yahoo have become an indispensible tool for most of us, and we could hardly imagine the internet without the functionality of being able to quickly and easily search through the billions of web pages out there to find what we’re looking for. Read the full story now on our new blog…

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