What’s in a Word?

For me, words are important, so in trying to define the future of our industry, the words we choose to represent the concept tell us something about our feelings towards it. Read more at The Results People.

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The Fifth Stepping Stone on the Path to a Purchase

At var­i­ous points in the busi­ness pur­chase process, we need emo­tional sup­port to know that we are mak­ing the right deci­sion for our­selves and our com­pany. There are some reli­able human traits we share when we make deci­sions. Read more at The Results People…

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In Defense of Google

Michael Mar­tinez and Jim Rudnick..you are both oh-so-wrong! Michael responded to Derek Gordon’s col­umn on Tues­day about the Google “Dog pile” with this rejoin­der: “No market-dominant com­pany ever gets to the top through “qual­ity of the ser­vice it pro­vides” — they get there through mar­ket­ing, and Google has done PLENTY of that.” Read the full story at The Results People….

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Is Google God?

Seri­ously, there are “Googlists” behind www.thechurchofgoogle.org who offer incon­tro­vert­ible proof that Google is God. Read the full article…

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Analyzing Your Web Traffic

We believe a cor­po­rate web site can be the most effec­tive mar­ket­ing tool a com­pany can use, but a sur­pris­ing num­ber of com­pa­nies we talk to do not under­stand how their web site is per­form­ing. Read the full article…

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An Internet Marketer 50 Years in the Making

This past weekend, I turned 50. In the deluge of smart-ass cards I received, there was one that was at least noteworthy for the twist it took in insulting me. It reminded me that when I was born, “cable” referred to something that held up bridges, a “cell” was something that contained criminals and the “net” was used to capture a fish…Read the full article at TheResultsPeople.com.

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Marketing in the ZMOT: an interview with Jim Lecinski

A few columns back, I men­tioned the new book from Google: ZMOT, Win­ning the Zero Moment of Truth. But, in true Google fash­ion, it isn’t really a book, at least, not in the tra­di­tional sense. It’s all dig­i­tal, it’s free, and there’s even a mul­ti­me­dia app (a Vook) for the iPad. Read the full story on The Results People.

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9 Basic Rules Your Web Developer Needs to Know About SEO

During our webinar SEO for Website Redesign, we received lots of questions and we didn’t have time to answer them all. One of the questions we didn’t get to was “Is there a good set of basic rules for SEO considerations that I could give to my Web Developers for their education?” That’s a great question. Read the answer at TheResultsPeople.com…

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Drive Traffic to Your Website

After going through the time, effort and expense of creating a corporate web site, the success of the website as a market ing tool depends on three things: 1. Are people coming to the web site? 2. What can they do when they get there? 3. What’s in it for them to do business with you? Read the full story at TheResultsPeople.com…

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Each Day is a Gift

I’m struggling with the onslaught of time. Maybe it’s the fact that I’m turn ing 50 in a few weeks. Maybe it’s that I attended the funeral of an old business colleague, friend and mentor who unfortu­nately was taken away much too early (at 66) due to Alzheimer’s. Or maybe it’s that my oldest daughter is graduating high school this week. What ever the reason, I just want everything to slow down a little. Read the full article now…

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