Feb26

Jody Nimetz

1

Interlinking Tips: Establishing an Interlinking Process for your Web Properties

Original post on establishing an interlinking process found on Marketing Jive.
Developing an interlinking strategy is a key piece of optimizing your web properties. Quite often many site owners do not take the time to properly plan their interlinking strategy. The process outlined below is designed to provide some insight as to how you should proceed when establishing your interlinking strategy.  While this process can be modified according to how advanced your current interlinking strategy is, if anything else, establishing a process will at least ensure that interlinking is a line item as part of [...]

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Feb26

Charlotte Bourne

0

Search User Interfaces

If you’re interested in the academic side of search, chances are you’ve come across the work of Marti Heart, a professor at Berkeley’s School of Information. Her work covers everything from search engines, search interfaces, social technology, information visualization and web usability. Her book, Search User Interfaces, came out late last year and is a great resource for anyone interested in the information seeking process and how users interact with search and search results. Better yet, the text of the entire book is available free online.
If you are interested in usability, the chapters on the design, presentation, and evaluation of search [...]

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Feb25

Gord Hotchkiss

0

Search and Decisiveness

The last two columns (column 1 | column 2) explored decisiveness within a very defined scope: college students picking courses. I did that through an interesting study conducted by Wesleyan University, which used eye tracking to capture the eye movements of decisive and indecisive people.
In reading the study, my mind went back seven years to one of the first research studies Enquiro ever did (and still our most popular download) – Inside the Mind of the Searcher. In it, we observed the behaviors of 24 individuals as they used search engines to carry out tasks. It was the first qualitative [...]

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Feb25

John Yuill

0

Choosing KPIs: Visitors or Visits?

Recently had a client situation where we were providing the client with monthly organic visitor numbers to their ecommerce site. A colleague showed me a report received from the client, which had the same data, but marked as ‘visits’. So that got me thinking…what do they really want to measure here: visitors or visits? And do they know? And have they thought about what difference it makes? And, of course, what recommendation can we provide?
Both numbers are important (although they may not be critical – depending on the outcomes you need to measure) and they provide similar information, but [...]

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Feb22

Andrew Spoeth

0

The BuyerSphere Project – An Interview With Gord Hotchkiss

Originally posted by Jeremy Victor on www.b2bbloggers.com. This interview has been reposted here with his permission.
The BuyerSphere Project puts into context all that is changing with B2B marketing and B2B buying behaviors and purchases. It goes in depth on virtually every topic affecting how business buys from business in a digital marketplace. The content of this book is the result of an extensive research initiative conducted by Enquiro with the support of Google, Marketo, Covario, Business.com, and demandbase. While I purchased a copy of the book at Amazon, Enquiro also graciously offers the the book as a free download at [...]

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Feb19

Gord Hotchkiss

0

Maximizers vs Satisficers: Why it’s Tough to Decide

In last week’s column, I introduced the study (article with link to the full study at the end) from Wesleyan University about how decisiveness played out for a group of 54 university students as they chose their courses. The student’s eye movements were tracked as they looked at a course comparison matrix.
Weighing all the Options vs Saying No
In the previous column, I talked about two different strategies: a compensatory one where we weigh all the options and the non-compensatory one where we start eliminating candidates based on the criterion most important to us. Indecisive people tend to start with [...]

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Feb19

Jody Nimetz

0

5 Keys to Interlinking Success

Lately, we have been asked a number of questions about interlinking and what is the best approach to take when interlinking your website pages. This is a great discussion and so I thought that I would share some interlinking tips that you might find useful.  In the past, I’ve discussed interlinking benefits for B2B websites, but really interlinking is something that all site owners should take seriously.
Before we dive right into the tips though, let’s make sure that we are on the same page when we refer to interlinking. Interlinking as it is being referred to here is [...]

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Feb16

Charlotte Bourne

0

Google News Sitemaps

You’ve all seen Google news results when searching online. But did you know those results come from, in part, user submitted XML sitemaps? Google allows you to submit XML sitemaps to its news feed in the same way you can submit an XML sitemap of your website to Google Webmaster Tools. The sitemap works in the same way for both: it allows Google to discover your pages and index them faster and more accurately. The sitemaps also allow you to use metadata to better describe the pages for indexing.
Google is currently in a six month transition making changes to the way [...]

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Feb11

Gord Hotchkiss

0

Decisiveness and Search: Two Different Strategies

In The Paradox of Choice, Barry Schwartz speculates that we all might be happier if we had fewer options in life. Our consumer-based society continually pumps out more and more options, forcing us into making more and more decisions. Schwartz convincingly draws a parallel between decisiveness and happiness. The less time we spend making decisions, the more we’ll be satisfied with our lives.
A new study out of Wesleyan University explores the actual cognitive mechanisms of decisiveness. This has direct implications for search marketers because every time we use a search engine, we’re forced to make decisions. In fact, every online [...]

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Feb10

Jody Nimetz

2

Taking the Confusion Out of Attribution

So we get a number of questions about attribution. What is attribution? Which attribution model should we be using? Is there an ideal attribution model? What is a typical attribution model look like? How accurate is one attribution model vs. another?
Before I go on, I would like to say that I am by no means an expert on attribution. The purpose of this article is to really open up a dialogue and help take some of the confusion out of attribution as it pertains to marketing specifically online marketing.  People have been trying to figure out attribution for years and [...]

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