What’s in a Word?
For me, words are important, so in trying to define the future of our industry, the words we choose to represent the concept tell us something about our feelings towards it. Read more at The Results People.
Read MoreThe Fifth Stepping Stone on the Path to a Purchase
At various points in the business purchase process, we need emotional support to know that we are making the right decision for ourselves and our company. There are some reliable human traits we share when we make decisions. Read more at The Results People…
Read MoreIn Defense of Google
Michael Martinez and Jim Rudnick..you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through “quality of the service it provides” — they get there through marketing, and Google has done PLENTY of that.” Read the full story at The Results People….
Read MoreIs Google God?
Seriously, there are “Googlists” behind www.thechurchofgoogle.org who offer incontrovertible proof that Google is God. Read the full article…
Read MoreAnalyzing Your Web Traffic
We believe a corporate web site can be the most effective marketing tool a company can use, but a surprising number of companies we talk to do not understand how their web site is performing. Read the full article…
Read MoreAn Internet Marketer 50 Years in the Making
This past weekend, I turned 50. In the deluge of smart-ass cards I received, there was one that was at least noteworthy for the twist it took in insulting me. It reminded me that when I was born, “cable” referred to something that held up bridges, a “cell” was something that contained criminals and the “net” was used to capture a fish…Read the full article at TheResultsPeople.com.
Read MoreMarketing in the ZMOT: an interview with Jim Lecinski
A few columns back, I mentioned the new book from Google: ZMOT, Winning the Zero Moment of Truth. But, in true Google fashion, it isn’t really a book, at least, not in the traditional sense. It’s all digital, it’s free, and there’s even a multimedia app (a Vook) for the iPad. Read the full story on The Results People.
Read More9 Basic Rules Your Web Developer Needs to Know About SEO
During our webinar SEO for Website Redesign, we received lots of questions and we didn’t have time to answer them all. One of the questions we didn’t get to was “Is there a good set of basic rules for SEO considerations that I could give to my Web Developers for their education?” That’s a great question. Read the answer at TheResultsPeople.com…
Read MoreDrive Traffic to Your Website
After going through the time, effort and expense of creating a corporate web site, the success of the website as a market ing tool depends on three things: 1. Are people coming to the web site? 2. What can they do when they get there? 3. What’s in it for them to do business with you? Read the full story at TheResultsPeople.com…
Read MoreEach Day is a Gift
I’m struggling with the onslaught of time. Maybe it’s the fact that I’m turn ing 50 in a few weeks. Maybe it’s that I attended the funeral of an old business colleague, friend and mentor who unfortunately was taken away much too early (at 66) due to Alzheimer’s. Or maybe it’s that my oldest daughter is graduating high school this week. What ever the reason, I just want everything to slow down a little. Read the full article now…
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