Comments on: A Cognitive Walk-Through of Searching

By: Ashraf Iqbal

Ashraf Iqbal — Thu, 12 Feb 2009 05:12:13 +0000

Very useful article! i was googling for a material from which I can understand the practical application of Cognitive Walkthrough for writing up a summary for a course paper. It helped me a lot. Thanks!!!

By: How we scan search results « Search Marketing for NonProfits

How we scan search results « Search Marketing for NonProfits — Wed, 07 Jan 2009 16:31:56 +0000

[...] are the details as presented by Equiro about how our brains process a search page: Once we have run a search query, the prefrontal cortex [...]

By: ASK Enquiro Year in Review 2008 | Ask Enquiro

ASK Enquiro Year in Review 2008 | Ask Enquiro — Thu, 18 Dec 2008 19:10:43 +0000

[...] blended search and creating 404 error pages. We talked about consumer life cycles and cognitive thinking. We discussed website redesigns and SEO. We like to discuss a lot of things that are on [...]

By: Cyber Blogz » Are our brains becoming “googlized?”

Cyber Blogz » Are our brains becoming “googlized?” — Tue, 18 Nov 2008 03:54:12 +0000

[...] on Internet searching, as it seems to line up with my beliefs on the subject. Recently I tried to walk through the cortical and subcortical interplay that happens when we do a search. I have also mused that [...]

By: blog.vortexdna.com » Blog Archive » The benefits of segmentation, part I

Thu, 30 Oct 2008 22:08:12 +0000

[...] and complex world, and they apply in every situation we encounter. My fellow Search Insider Gord Hotchkiss talked about this (in a much more scientific manner) last week: When we’re engaged in a mental [...]

By: Gidseo

Gidseo — Thu, 30 Oct 2008 13:06:19 +0000

Fascinating, on the basis of this I think I might have to rewrite all my clients meta descriptions…

By: Mike Sheppard

Mike Sheppard — Mon, 27 Oct 2008 15:57:03 +0000

Good stuff! This has implications beyond the world of search & advertising. I see on your website you’re actiively engaged in your community. I hope the educators there are paying attention to your work. Cheers.