Ask Enquiro http://ask.enquiro.com B2B Marketing Blog Focusing on the Online Space Wed, 05 Oct 2011 15:41:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Status of Mobile Marketing in Canada http://ask.enquiro.com/2011/the-status-of-mobile-marketing-in-canada/ http://ask.enquiro.com/2011/the-status-of-mobile-marketing-in-canada/#comments Wed, 05 Oct 2011 15:39:53 +0000 Guest http://ask.enquiro.com/?p=2207 The Mobile indus­try is expe­ri­enc­ing a true expan­sion across the world, and Canada is no exception. In 2009, Canada had the high­est pen­e­tra­tion rate in terms of con­tent down­loads and mobile games (Nielsen Wire, 2009). In 2010, 75% of Cana­dian house­holds had a cell­phone (Mobi­think­ing, 2010).

Read the full article at The Results People blog.

]]> http://ask.enquiro.com/2011/the-status-of-mobile-marketing-in-canada/feed/ 0 Paid Marketing and Media: What Is That Exactly? http://ask.enquiro.com/2011/paid-marketing-and-media-what-is-that-exactly/ http://ask.enquiro.com/2011/paid-marketing-and-media-what-is-that-exactly/#comments Wed, 05 Oct 2011 15:38:00 +0000 Guest http://ask.enquiro.com/?p=2205 Paid mar­ket­ing refers to all kinds of paid adver­tis­ing that appears on the Inter­net and other inter­ac­tive plat­forms. This includes dis­play adver­tis­ing (ban­ners) on the Inter­net (con­tent, ser­vice and social media sites), on video game con­soles, mobile devices (sites and appli­ca­tions) and dig­i­tal dis­plays; video adver­tis­ing; email adver­tis­ing (adver­tise­ment inte­grated into a publisher’s newslet­ter); direc­to­ries and clas­si­fied ads; and mar­ket­ing on search engines (pur­chase of text adver­tise­ments by words/key phrases).

Read the full article at The Results People blog.

]]> http://ask.enquiro.com/2011/paid-marketing-and-media-what-is-that-exactly/feed/ 0 Don’t Typecast Search as “Direct” http://ask.enquiro.com/2011/dont-typecast-search-as-direct/ http://ask.enquiro.com/2011/dont-typecast-search-as-direct/#comments Wed, 05 Oct 2011 15:34:50 +0000 Gord Hotchkiss http://ask.enquiro.com/?p=2202 We should have taken it as a sign of things to come.

The panel I was mod­er­at­ing at OMMA, with the highly provoca­tive title, “The Evolv­ing Role of the Search Mar­keter”, was in a tiny room that seemed to be an after­thought of who­ever planned the meet­ing space lay­out in the Mar­riott Mar­quis in New York.

Read the full article at The Results People blog.

]]> http://ask.enquiro.com/2011/dont-typecast-search-as-direct/feed/ 0 The Psychology of Couponing http://ask.enquiro.com/2011/the-psychology-of-couponing/ http://ask.enquiro.com/2011/the-psychology-of-couponing/#comments Tue, 04 Oct 2011 22:42:44 +0000 Gord Hotchkiss http://ask.enquiro.com/?p=2200 Is a Groupon model the next big thing for B2B? Appar­ently not. Or, at least, not now, based on an early trial by a Chicago-based con­sult­ing firm, Ajil­li­tee. They used Groupon to offer $25,000 worth of con­sult­ing ser­vices at half price.
Read the full article at The Results People blog.

]]> http://ask.enquiro.com/2011/the-psychology-of-couponing/feed/ 0 The Seventh Stepping Stone: the final step, or is it? http://ask.enquiro.com/2011/the-seventh-stepping-stone-the-final-step-or-is-it/ http://ask.enquiro.com/2011/the-seventh-stepping-stone-the-final-step-or-is-it/#comments Tue, 04 Oct 2011 22:41:00 +0000 Karl Hourigan http://ask.enquiro.com/?p=2198 The final step on the path to a pur­chase is often seen as the end by the ven­dor. But ask any expe­ri­enced sales per­son you know and they will tell you that it is eas­ier to sell to some­one who has already bought from you then to some­one who does not know you.
Read the full story at The Results People blog.

]]> http://ask.enquiro.com/2011/the-seventh-stepping-stone-the-final-step-or-is-it/feed/ 0 What is Earned Media? http://ask.enquiro.com/2011/what-is-earned-media/ http://ask.enquiro.com/2011/what-is-earned-media/#comments Tue, 04 Oct 2011 22:39:07 +0000 Guest http://ask.enquiro.com/?p=2196 Earned mar­ket­ing is every­thing you do not con­trol. This means pos­i­tive and neg­a­tive word of mouth and press cov­er­age in every pos­si­ble manner.
Read the full article at The Results People blog.

]]> http://ask.enquiro.com/2011/what-is-earned-media/feed/ 0 Local Search: Let’s find a restaurant with a great patio http://ask.enquiro.com/2011/local-search-lets-find-a-restaurant-with-a-great-patio/ http://ask.enquiro.com/2011/local-search-lets-find-a-restaurant-with-a-great-patio/#comments Tue, 04 Oct 2011 22:36:53 +0000 Guest http://ask.enquiro.com/?p=2194 With a for­get­table round of golf com­plete it was time for phase two of my bril­liant Labour Day plans… Find­ing a restau­rant with an amaz­ing patio to relax on with a drink.
Read the full article at The Results People blog.

]]> http://ask.enquiro.com/2011/local-search-lets-find-a-restaurant-with-a-great-patio/feed/ 0 Is it Time to Re-label “Search” Marketing? http://ask.enquiro.com/2011/is-it-time-to-re-labe-search-marketing/ http://ask.enquiro.com/2011/is-it-time-to-re-labe-search-marketing/#comments Tue, 04 Oct 2011 22:32:52 +0000 Gord Hotchkiss http://ask.enquiro.com/?p=2189 Last week, I asked the ques­tion, “Is the word “search” the right label for what we do on Google, Bing, Yahoo and other engines?” When Inter­net search debuted in the early 90’s, it was prob­a­bly pretty accu­rate. But today, the con­cept may have passed the label by.
Read the full article at The Results People blog.

]]> http://ask.enquiro.com/2011/is-it-time-to-re-labe-search-marketing/feed/ 0 The 2011 Dreamforce Conference Had Rocking Sessions & Entertainment http://ask.enquiro.com/2011/the-2011-dreamforce-conference-had-rocking-sessions-entertainment/ http://ask.enquiro.com/2011/the-2011-dreamforce-conference-had-rocking-sessions-entertainment/#comments Thu, 15 Sep 2011 16:29:44 +0000 Karl Hourigan http://ask.enquiro.com/?p=2183 Mediative’s Sales Oper­a­tions Man­ager, Cindy Daniel­son, just got back from the 2011 Dream­force Con­fer­ence, and filed this report…Read the full story at The Results People

]]> http://ask.enquiro.com/2011/the-2011-dreamforce-conference-had-rocking-sessions-entertainment/feed/ 0 The Sixth Stepping Stone: Negotiate http://ask.enquiro.com/2011/the-sixth-stepping-stone-negotiate/ http://ask.enquiro.com/2011/the-sixth-stepping-stone-negotiate/#comments Thu, 15 Sep 2011 16:24:32 +0000 Karl Hourigan http://ask.enquiro.com/?p=2179 As the buyer’s jour­ney con­tin­ues, each step­ping stone on the path to a pur­chase gets smaller. The good news is that if you are the ven­dor that has made it this far, there is less room at this step for other ven­dors to knock you off. Read the full article at The Results People…

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