Archive for 'Web Analytics'

Sep12

Manoj Jasra

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What are some Useful Metrics for Travel Sites?

In this multi-part series we are going to analyze numerous websites across different categories to help our readers better understand what metrics they should be measuring for their own website. Metrics cannot be reported without a proper web analytics implementation therefore it's important to be as thorough as possible because it's better to over collect data than under collect. Today we are going to be looking at metrics to track for travel websites and for this post we have selected 2 travel sites which we are going to analyze. The first is a website dedicated to Caribbean vacations, Sandals.com and second is [...]

Aug14

Manoj Jasra

1

What is Often Overlooked in a Web Analytics Implementation?

The web analytics implementation process can often be a long and grueling process which includes numerous resources and environments. When you're trying to focus on items such as accurately trying to integrate with a CMS or ecommerce solutions, forgetting the little things can often occur. Here are a few items worth double checking before you declare the implementation 100% complete (Download Checklist – PDF): Local IP Exclusion: Have you blocked local IP addresses as well as your vendors' so that their activity doesn't get included within your results? If your site receives tens of millions of page views monthly this [...]

May17

Kyle Grant

1

The New Role for Outsourced SEM

Within the SEM industry a trend can be noticed towards the internalization of search; the formation of in-house SEO and SEM teams to handle search. With the costs of reputable outsourcing agents continuing to rise, the justification to hire within and develop an in-house team becomes justifiable, or at least appears to on the books. Return on investment with a team working full time on bid management and organic strategies should be able to deliver the same value as does an outsourced company, not working nearly as many hours.The simple ROI calculation cannot factor in the intangible factors associated with [...]

May08

admin

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Podcast: Interview with Google’s Brett Crosby

Google has just released a new version of it's Google Analytic software. This new version of Google Analytics includes a brand new interface, email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible. I was also able to get an interview with Google Analytics' Senior Manager, Brett Crosby to discuss the new release in more detail.  Listen to it here: [audio:http://www.enquiro.com/analytics/NewGoogleAnalytics-BrettCrosby-Interview.mp3] Here are the questions I asked Brett: Can you first give us some background on what created the need for the new version and how long your team has been working on [...]

May08

Jody Nimetz

1

2007 Web Analytics Shootout – Will the Real Web Analytics Provider Please Stand Up?

Original Post on Web Analytics Test found on SEO-Space Navneet over at the Unofficial SEO Blog had a great post on a little Web Analytics test that is currently going on with Stone Temple Consulting. The test is evaluating the performance, accuracy, and capabilities of seven different analytics packages as they are implemented across a number of different sites. The Web Analytics providers included in this test are: Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics and WebTrends. I have used most of these analytics packages before and there are pros and cons of each. If [...]

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