Don’t Do User Experience? Actually, You Do.
You have a user experience whether you like it or not, and regardless of whether you’re doing anything to optimize it. From the first exposure a potential customer has to your products or services – whether that’s on a billboard, through direct mail, by word of mouth, or on a search engine – you are providing that customer with an experience around your brand.
In the age of technology, and for most of the people reading this, you ultimately want people to end up on your website – this is where you can really sell yourself, because you’re not constrained to [...]
