The Mobile industry is experiencing a true expansion across the world, and Canada is no exception. In 2009, Canada had the highest penetration rate in terms of content downloads and mobile games (Nielsen Wire, 2009). In 2010, 75% of Canadian households had a cellphone (Mobithinking, 2010). Read the full article at The Results People blog.
Paid marketing refers to all kinds of paid advertising that appears on the Internet and other interactive platforms. This includes display advertising (banners) on the Internet (content, service and social media sites), on video game consoles, mobile devices (sites and applications) and digital displays; video advertising; email advertising (advertisement integrated into a publisher’s newsletter); directories and classified ads; and marketing on search engines (purchase of text advertisements by words/key phrases). Read the full article at The Results People blog.
Is a Groupon model the next big thing for B2B? Apparently not. Or, at least, not now, based on an early trial by a Chicago-based consulting firm, Ajillitee. They used Groupon to offer $25,000 worth of consulting services at half price. Read the full article at The Results People blog.
The final step on the path to a purchase is often seen as the end by the vendor. But ask any experienced sales person you know and they will tell you that it is easier to sell to someone who has already bought from you then to someone who does not know you. Read the full story at The Results People blog.
Earned marketing is everything you do not control. This means positive and negative word of mouth and press coverage in every possible manner. Read the full article at The Results People blog.
Marketing expert Mac McIntosh was in Kelowna on February 22, 2011, sponsored by Accelerate Okanagan. We sat down with Mac for a quick interview, and you can hear it on our new blog site, TheResultsPeople.com
Our latest webinar featured Mediative’s Usability Consultant, Ian Everdell, and guest presenter Lance Loveday of Closed Loop Marketing, in an information-packed 45-minute webinar. You can watch the webinar in its entirety now, on-demand. Read the summary now on our new blog.
You’ve maximized traffic. You’ve optimized landing experiences. You’ve spruced up forms and tested the heck out of your conversion path. Sounds like you’ve got your ducks in a row. Except for one thing. The thank you page. Seems pretty obvious, right? Lots of marketers overlook it – you’ve already made the sale (or download, or whatever), and in this age of data-driven marketing, it seems like traffic and conversions are all anyone (read: your boss) cares about. But remember all those things you learned in marketing school: it’s cheaper to keep existing customers than get new ones, the best time [...]
This week I was in San Francisco for Big Think’s Farsight 2011: Beyond the Search Box. I took copious notes but there was one comment in particular I found intriguing. Luc Barthelet, from Wolfram|Alpha said that their goal is not just to provide an answer, but show the route taken to arrive at the answer. Then we’re free to question the validity of the answer. “I want to argue with a search engine. I want to be able to challenge its logic.” This was the first time I had ever heard this, but it immediately struck a chord. Why can’t [...]
The voyages of the Star Trek Enterprise took viewers to distant galaxies, exposed them to alien species, and taught them countless life lessons (right?). But did you know there were also lots of lessons in there about buyer behavior? Allow me to explain… Red shirt, no real purpose = death. Granted, in Star Trek, including an alien battle makes the episode more exciting. But the story line is developed by the main characters, not that ensign you see for 6 seconds before he gets killed. The aliens didn’t have time to deal with insignificant, pointless Away Team members. Think about [...]