Buy & Sell Slaves on eBay…or dynamic keyword insertion gone wild

eBay and Google have been getting some attention lately after someone in the UK noticed that a search on Google for “African slaves” served up a search results page that included an ad from eBay for “African slaves”. Is this a case of eBay and Google being evil? No, it’s a case of sloppy dynamic keyword insertion (DKI). And eBay doesn’t restrict its poor ad management to just Google. Take, for example, this screenshot from a search originating in Canada for “slaves” on Bing, taken this morning. Apparently eBay has “Fantastic prices on Slaves. Buy & Sell today”. OK, even [...]