Archive for 'Uncategorized'

White Salmon and Black Swans

The conversation started innocently enough – we were entertaining out of town guests at a winery and restaurant overlooking Lake Okanagan. And, as often happens when people visit B.C., they ordered salmon.
“You know, I heard that not all salmon are pink. There are actually white salmon.”
“Really, I’ve never heard of that.”
“Well, let’s see if there really are white salmon.”
So, we turned to the arbitrator of all such things – Google. If it can be found on the web, apparently it exists. Which is an interesting behavior in itself, and a point I’ll come back to in a minute. But first, [...]

Search May Not be Sexy Anymore, But It Pays the Bills

Is it just me, or is search getting boring? It’s been months since we’ve had a good, ruckus raising tidbit to get our teeth into. The Bing-Yahoo integration? That’s the best you can do? Yawn.
Is it me…
I suspect that it is, in part anyway, me. To be honest, I haven’t been much of a “Search Insider” lately. In the past few months, precious little of my time has been spent pondering the industry. I’m way behind on industry news and haven’t attended a search conference or event for a few months. My days have been full with the busy-ness of [...]

Ranking in Google News

If you are a publisher looking to get your content surfaced in the search results page, you may want to consider using Google News. Unlike web results, which use the number of incoming links (among other factors) to judge the value of a website, news articles are more recent and haven’t had the same amount of time to generate incoming links. Therefore, optimizing for Google News is a bit different that traditional web SEO. There’s a three stage process in ranking in Google News.
First, Google must crawl your news articles. There are two ways Googlebot can find your article: either [...]