Archive for 'Social Media'

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: social media) I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see twitter.com/marketingprofs). In the interview, she shares her thoughts and personal experiences on Twitter as it relates to her role as a B2B marketer and promoter of the MarketingProfs brand.

Wireless in Waikiki

Having just dragged my butt off a beach in Hawaii, my mind has not fully settled itself back in the search groove. But I did come to a realization in between snorkeling (highly recommended) and hiking the Na Pali coast in Kauai (even more highly recommended). Mobile is going to change our lives in amazing ways. I’ve visited this topic before, but this time, in addition to my beautiful wife and two charming daughters, I traveled with a new companion, a brand new HTC TyTN II with an unlimited data plan. While this may sound “ho-hum” to you Americans, unlimited [...]

Before Launching a WordPress Blog – Check These Tips Out

WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Below are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs:   Custom Meta/Title Tags   There are numerous WordPress Meta Tag plug-ins but I like to use this one offered by G-loaded. This Meta Tag plug-in adds Meta Tags to the Front Page, Single Posts, Static Pages and Archived pages. It is compatible for the following versions: v1.5.2 – v2.3.2. For title tags I use the following code so that the title for the home [...]

Blogging Tactics for 2008

The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. This doesn’t surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical. Below are 6 great tips from the past to help with your blogging strategy in 2008.   URL vs. Title: The URL of your post [...]

ASK Enquiro Year in Review

Well as we round out 2007, we look back to the year that it was.  In the Spring of 2007, we launched our new blog "ASK Enquiro" where we would answer questions that we received from clients, industry folk, co-workers and even the search engines themselves.  ASK Enquiro has kept us busy and 2008 looks to be even more busy as we have big plans for ASK Enquiro.  You'll have to stay tuned to see what we have planned over the next few months. We received a number of questions on everything from search engine trends to video optimization, from [...]

What Are Some Ways to Generate Ideas for Blog Posts?

Rashard who is currently visiting Frankfurt asks: What should I do when I am fresh out of ideas to blog about?  Thanks for the question Rashard and before I start I'd like to mention that before writing a post it's always good to to assess the value of your post to your readers.  Will your post help them in any way? Below I have come up with 9 ways to kick-start your blogging: Hot Industry Stories: Everyday you hear about acquisitions, mergers, companies releasing new technology/services or even executives getting fired. Unless you are one of the first blogs to [...]

What are the Benefits of Google’s OpenSocial and Android?

Google's vision of creating open platforms for both OpenSocial (using a single API) and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android: User Experience: Allowing developers to design applications on top of your platform provides the ability for users to have unique experiences tailored specifically for them. From a mobile perspective there will now potentially be a thousand different versions of the same operating system each [...]

Your Facebook Group is Setup, Now What?

So you were all excited when you first discovered Facebook Groups and noticed that all the cool kids had their own group so you quickly jumped on the bandwagon to create one for yourself.  You went through the process of creating an enticing title/description, selected the perfect logo and then proceeded to invite all your friends to join…but now what??? First of all, I don't think Facebook Groups work for everyone and if you're creating one from a business perspective it is important to understand the purpose of the group.  They work similar to blogs and forums in that you [...]

How Do I Increase My Feed Subscribers?

Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips. Prominent, Accessible and Ease of Use: Make your subscription buttons available on all pages and place them above the fold. Using technology like FeedBurner you can get a sense of your subscribers' favorite feed [...]

Is Facebook a Serious Threat to Google?

Over the past six months the viral spread of popular social community Facebook has generated great discussion in the blogosphere.  When Facebook was made available to the general public a number of months ago many were opposed to it.  Then the "it's not just for kids" viral thing happened and now everyone and their dog is on Facebook. Facebook is not just for kids.  I was speaking with Enquiro CEO Gord Hotchkiss the other day and he mentioned that he receives more invites from industry professionals via Facebook than he does from LinkedIn.  That's an interesting thought as traditionally very [...]