5 Tools For Monitoring Social Media

If your company has been delving deeper into social media over the past couple of years, you are most likely using some social media monitoring tools and your analytics to track the progress of your social media campaigns.  I’ve mentioned social media maturity models in previous posts at Marketing Jive, so it is not like social media is a new concept or anything.  Like a lot of the new media in the digital age, there are early adopters and then the folks who are a bit slower to adopt new technologies and avenues for reaching their audience.  In fact,  there are [...]

Google and Social Search

Yesterday, I blogged about a great webinar in my post B2B Social Best Practices in the Marketing Cloud, where the discussion centered saround B2B companies and social media strategies.  Everyone keeps saying that 2010 is the year for social.  The fact is that some organizations have been developing social strategies for years.  Social is not new, but it is a hot topic for many B2B companies as they are shuffling budget over to develop social strategies.�
Yesterday, Google also rolled out something that they first mentioned back in Octrober and that is Google Social Search.  The reasoning behind this?  Well Google understands that [...]

Visit Enquiro On Facebook

Funny story. I was working on some promotional material for our webinar on “What would happen if your turned off PPC advertising for a month?” and I figured that it would be a good idea to add a link onto the Enquiro Facebook Page.
SURPRISE! We didn’t have one. We had pretty much every other Facebook profile possible except a fan page.
So, finally it is my honor to give you. The official Enquiro Facebook Fan Page – http://www.facebook.com/enquiro.

Print Media to Digital Media – Much Change in a Decade or Two?

Many years ago, in what feels like another life, I used to work in print media. For 16 years, in fact. Not even on the hi-tech print production side of things, I was on the inky oily world of logistics, circulation, distribution, and business administration. Oh how I miss that. Not.
Recent tumultuous challenges and strategic planning sessions brought something to mind. Business is just business, and digital media, however much it’s changing and how quickly, is just media, just business. Complex, fast moving, and difficult to keep a hold of the pulse of things? Sure.  More challenging than ever. But it [...]

Web 3.0 – been there, done that?

As I projected myself into the brave new Web 3.0 future, it started to feel like something I’d experienced before. And that something was CompuServe.

The New Speed of Information

This summer, we had fires in the town I live in. From the back deck of my house, I could see the smoke and, as darkness descended, the flames that were threatening the homes in the hills above Kelowna. I had friends and co-workers that lived in the neighborhoods that were being evacuated, so I wanted to know what was happening as soon as possible.
I was sitting on the back deck, watching the progress of the fire through binoculars and monitoring Twitter on my laptop. My wife was inside the house, listening on the radio and watching on TV. [...]

News Flash – People Tweet about Pointless Babble

A rush of emails flew around the office this morning about Emarketer’s post claiming 40% of Tweets are babble. Not just babble but “pointless babble”.  At the time I wondered what babble with a point might look like. But let’s get past that mindblock.
I find it really interesting. The “pointless babble” is just random stuff that people shout out in the course of their daily life. An SEO expert might provide heaps of useful insight, flagging up useful links and helping their Twitter community with stucks and problems. Yet they may also shout out that their cat was just sick [...]

Skittles Viral Campaign Holds a Mirror to Twitter

Original Post: http://www.marketingfinger.com/2009/03/skittles-holds-a-mirror-to-twitter/
Skittles, a candy produced by Mars Incorporated, created a bit of an online uproar on March 1 when they made a dead simple, yet effective change to their web home page, www.skittles.com. Instead of a rainbow-colored product site as one would expect, users saw a Twitter feed for the search term Skittles.  The page was superimposed by an intercept survey asking users for their age, and acceptance of a simple terms and conditions statement:
"Just a heads up: Any stuff beyond the Skittles.com page is actually another site and not in our control.  This panel may be hovering [...]

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs

B2B, Social Media and Twitter – an Interview with Ann Handley of MarketingProfs
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I recently had a chance to catch up with Ann Handley, Chief Content Officer at MarketingProfs. Ann has developed a successful online presence for MarketingProfs on popular social networking site, Twitter (see twitter.com/marketingprofs). In the interview, she shares her thoughts and personal experiences on Twitter as it relates to her role as a B2B marketer and promoter of the MarketingProfs brand.

Wireless in Waikiki

Having just dragged my butt off a beach in Hawaii, my mind has not fully settled itself back in the search groove. But I did come to a realization in between snorkeling (highly recommended) and hiking the Na Pali coast in Kauai (even more highly recommended). Mobile is going to change our lives in amazing ways.
I’ve visited this topic before, but this time, in addition to my beautiful wife and two charming daughters, I traveled with a new companion, a brand new HTC TyTN II with an unlimited data plan. While this may sound “ho-hum” to you Americans, unlimited data [...]