Archive for 'SEO'

Jul20

Jody Nimetz

3

What Happens When Link Popularity, well Becomes Less Popular?

The success of the Web has traditionally been based around linking, so much so that the search engine algorithms are based heavily on thinks like link popularity amongst hundreds of other elements.  The fact is that the engines do place a lot of weight on link popularity and link authority.  My concern is that pages with high link popularity do not always serve up the best result for my needs as a searcher.  This is one reason why I was excited to see some of the focus from Google switch to real-time search results.  Many real-time search results do not [...]

Jul19

Charlotte Bourne

0

What the Yahoo/Bing Merger Means for SEO

Yahoo! and Bing announced their intentions to merge in mid-2009 and that transition is starting to come to fruition. As of June, comScore reported that 64% of searches occur on Google, 18% on Yahoo! and 12% on Bing. Assuming no one migrates from Yahoo! to Google after the transition, Bing will be powering 30% of all search results in the U.S. Yahoo! confirmed last week that they are starting to conduct systems integration testing with Bing, though if recent ranking results from Yahoo! are any indication, there has been algorithm testing taking place for the past couple of months. Systems [...]

Jul09

Gord Hotchkiss

0

SEO: the road to strategy

I’m burnt – toasted, roasted and completely fried. I’ve just spent the last two days in stakeholder meetings with a client. In those two days I’ve met with representatives from every department imaginable – from channel sales to governance, from corporate relations to Analytics, from corporate marketing to website design, from social media to IT. In total, a dozen meetings with almost twice that many people. I’ve got about twenty pages of notes I have to sift through. Why? I’ll give you the same answer I gave before each meeting, in what officially became known as the “preamble”: “You might [...]

Jun15

Tina Wilson

4

Google’s Reasonable Surfer Patent: Interlinking, Link Building and SEO Strategy Implications

Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community. Dubbed the Reasonable Surfer Patent by SEO Bill Slawski, this new link analysis methodology anticipates which links on a page are [...]

Jun09

Tina Wilson

0

Google Caffeine: What it Means for SEO

Google Caffeine is finally live, and while SEOs have been speculating for months about whether or not it was live and on how many data centers, we now know that it is a done deal across the board straight from Google. Caffeine is not an algorithm change like the recent MayDay update, it is an indexing adjustment based on a need for speed that Google first identified on September 11, 2001. It has taken Google nearly nine years to perfect Caffeine, so you know that this is a major progression that will change the face of SERPs and SEO forever. Since [...]

Jun09

Jody Nimetz

2

Soft 404 Errors: Improve Crawling of your Site with Proper 404 Reporting

Previously I’ve discussed the importance of custom error pages and how to properly set up 404 error pages.  Part of the reason that you should leverage a custom 404 error page is to direct your users to the information that they are looking for.  Another benefit of setting up, and more importantly serving up, proper 404 error pages is to assist the search engine spiders in the crawling of your site. Yesterday, the Google Webmaster Central blog announced that GWT (Google Webmaster Tools) is now reporting on soft 404s or soft 404 errors.  As a reminder, a “soft 404″ occurs when a webserver [...]

May31

Jody Nimetz

2

Google MayDay Algorithm Update Resources

People are talking about MayDay… and it’s not about the series finale of the ABC program Lost… we’re talking about the algorithm update that was dubbed “MayDay” by  Webmaster World.  Over at Marketing Jive, I compiled a list of some of the top resources pertaining to the Google MayDay algorithm update.  I will reproduce that post below in it’s entirety.  Original post:  Google MayDay Update: Definitive List of Resources – Marketing Jive. We, like many, have been monitoring a number of sites to see if they have been hit by the latest Google algorithm update, which was dubbed “Google MayDay” [...]

May26

Jody Nimetz

6

Organic Click-Through Rates Not So Elusive Anymore

For those of you who use Google Webmaster Tools on a regular basis, you must have been excited to see some of the recent updates that Google has made to GWT.  Earlier this month, Google announced that they were updating some of the search query data which turned out to be: showing an “Average position” column right on the main Search Queries page showing a “Displaying” number for Impressions and Clicks showing a CTR for a given query These items can provide some great insight into your site’s activity.  Of course you should cross reference with your own analytics to [...]

May25

Jody Nimetz

0

Five Must Read Articles on Google

Original Post:  Courtesy of Marketing Jive’s Five Must Read Articles on Google As always there is a lot going on at Google.  Late Spring/early Summer seems to be a busy time for Googlers.  Here are a couple of great articles that are Google related that you might want to consider sharing with your online marketing or SEO teams. Google SEO experts explain what REALLY affects search results – http://www.labnol.org/internet/google-answers-seo-questions/13731/ five Google experts shared their thoughts on SEO from things such as duplicate content to XML sitemaps.  It is a good reminder for many in the industry with some nice nuggets [...]

Apr28

Jody Nimetz

4

There Is More to SEO than Just Link Building

Let me start out by saying that to be honest, link building is not one of my favorite subjects.  I have seen way too many examples of webmasters, site owners and so-call SEO people who have abused this idea of link building and used this to try and manipulate the search results.  That’s not what we are about here at Enquiro.  There is more to our SEO services than just link building.  We consult with clients on their linking efforts through items such as link audits and such.  We are well versed in link analysis and use tools to help [...]

« Older Entries   Recent Entries »