With a forgettable round of golf complete it was time for phase two of my brilliant Labour Day plans… Finding a restaurant with an amazing patio to relax on with a drink. Read the full article at The Results People blog.
During our webinar SEO for Website Redesign, we received lots of questions and we didn’t have time to answer them all. One of the questions we didn’t get to was “Is there a good set of basic rules for SEO considerations that I could give to my Web Developers for their education?” That’s a great question. Read the answer at TheResultsPeople.com…
After going through the time, effort and expense of creating a corporate web site, the success of the website as a market ing tool depends on three things: 1. Are people coming to the web site? 2. What can they do when they get there? 3. What’s in it for them to do business with you? Read the full story at TheResultsPeople.com…
Website redesigns carry a significant level of risk to existing organic rankings and revenue. If the website redesign is not built in an SEO friendly manner, the new website can experience a dramatic drop in rankings and site traffic. You can reduce the risk associated with a website redesign by taking these key factors into consideration…Read more at our new blog, TheResultsPeople.com
SEO stands for Search Engine Optimization. Search engines like Google and Bing constantly “crawl” the web and catalogue the web pages and information they come across. When someone tries searching for something, the search engine dips into its database and applies a proprietary algorithm (one of the key ingredients that dictates what results the search engine will show you in response to your search) to serve up what it thinks will be the most relevant results to satisfy the searcher. Read the full story on our new blog…
Network analysis is defined, simply, as the analysis of the relationships between objects. It’s a field based on both graph theory (a branch of mathematics) and sociology. The final output of network analysis is a network graph, which visually maps the relationships that exist between objects. These relationships can then be expressed mathematically based on an object’s position on the graph and the number of relationships they have. Read the full story on our new blog…
Our latest webinar featured Mediative’s Usability Consultant, Ian Everdell, and guest presenter Lance Loveday of Closed Loop Marketing, in an information-packed 45-minute webinar. You can watch the webinar in its entirety now, on-demand. Read the summary now on our new blog.
The Bing Search Summit was held yesterday in San Fransisco, and Bing announced a significant list of new features. Much of Bing’s strategy builds on the same principles as those presented during their 2009 Search Summit. In this post we’ll review the highlights of last year’s Bing Search Summit and take a look at the new features introduced this year. The keynote for the 2009 Bing Search Summit was Satya Nadella, SVP of Microsoft’s Online Services Division. At the time, Bing demonstrated its current state of search through the following graph, highlighting the problems people were having with Bing search [...]
We’ve been keeping an eye on the impacts of Google Instant for our SEO clients, monitoring both the changes in the length of keyword queries driving traffic to sites and the change in the number of impressions in the Google search engine. We recently ran an analysis for one of our clients of the length of keyword query (whether it is one-word queries such as “dog” or two-word queries such as “dog catcher”, etc.) for the two weeks leading up to Google Instant compared to the two weeks prior. For this particular client, three-word search queries are the main driver [...]
If you are a publisher looking to get your content surfaced in the search results page, you may want to consider using Google News. Unlike web results, which use the number of incoming links (among other factors) to judge the value of a website, news articles are more recent and haven’t had the same amount of time to generate incoming links. Therefore, optimizing for Google News is a bit different that traditional web SEO. There’s a three stage process in ranking in Google News. First, Google must crawl your news articles. There are two ways Googlebot can find your article: [...]