Archive for 'SEM Tools'

Jan18

Charlotte Bourne

1

Keep an Eye on Bing Webmaster Tools

Last year’s Yahoo!/Bing merger increased the importance of optimizing for Bing, since the engine now accounts for additional market share. But optimizing for Bing has been a bit hard to do, partially because of limited functionality within the Bing Webmaster Tools interface. Bing Webmaster Tools got a facelift in the middle of last year that left it with minimal functionality. However, a few recent changes show there’s been some nice development with the tool. Bing has been particularly bad at handling duplicate content. Bing didn’t have the same parameter handling capabilities that you can find in Google Webmaster Tools, but [...]

Sep15

admin

4

Google Instant and what it means to your business.

Google frequently deploys new technologies that are designed to benefit the user and provide the best search experience. Google’s goal is to serve up the most relevant websites based on a search query (or with Google Instant, what it thinks a query might be). Which web pages rank for search queries depends on the same SEO fundamentals as always: having quality content optimized for relevant keywords along with inbound links that support the authoritativeness of your site. It’s too early in the implementation of Google Instant to describe the precise effect it will have, or even if it will be retained [...]