We believe a corporate web site can be the most effective marketing tool a company can use, but a surprising number of companies we talk to do not understand how their web site is performing. Read the full article…
After going through the time, effort and expense of creating a corporate web site, the success of the website as a market ing tool depends on three things: 1. Are people coming to the web site? 2. What can they do when they get there? 3. What’s in it for them to do business with you? Read the full story at TheResultsPeople.com…
When it comes to adver tis ing on search engines, of course you want to attract as many qual i fied cus tomers as pos si ble. You can test and opti mize the word ing on your ad until you’ve got an effective click-through rate, a lower cost-per-click, and more con ver sions. Where a lot of adver tis ers still miss an oppor tu nity, though, is after some one clicks on the ad. Read more…
Spending money to be visible on search engines can be a very effective, measurable marketing tactic. If your company is still debating whether or not to invest in search engine advertising, here are some scenarios when it can make a lot of sense to dedicate some budget to advertising online…Read more at our new blog, TheResultsPeople.com.
Website redesigns carry a significant level of risk to existing organic rankings and revenue. If the website redesign is not built in an SEO friendly manner, the new website can experience a dramatic drop in rankings and site traffic. You can reduce the risk associated with a website redesign by taking these key factors into consideration…Read more at our new blog, TheResultsPeople.com
Search engines like Google, Bing and Yahoo have become an indispensible tool for most of us, and we could hardly imagine the internet without the functionality of being able to quickly and easily search through the billions of web pages out there to find what we’re looking for. Read the full story now on our new blog…
In its ever escalating war on poor quality links that kill the integrity of the Google algorithm, the search giant appears to be redefining what it considers to be paid links. SEO strategists and digital marketers beware! While some link schemes are obvious attempts to game the system by buying, selling or trading links, other areas are decidedly less certain. February 2011 has seen three high profile examples of how low Google’s tolerance for link schemes has become. Read the full story on our new blog…
With only around a quarter of internet users being native English-speakers, and with the majority of multilingual users placing more trust in websites written in their own native language when it comes to making purchases online, website localisation and multilingual SEO are becoming increasingly important aspects of online marketing. Indeed, Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization. The benefits are clear, but once you’ve decided to take the plunge, you still have to decide whether to target foreign markets by language or by country. By language Many languages are spoken across [...]
On Wednesday, December 8, we presented our latest webinar, 10 Tips for Selling Search to the C-Suite. Our panel included Mike Moran, Chief Strategist at Converseon and author of Do It Wrong Quickly, and Jennifer Lemming, the Director of Marketing for DS Waters. In case you missed it, you can watch it on-demand or go through the slide deck at your own pace. Selling Search to the C-Suite View more presentations from Mediative. Mike’s tips from the webinar include: Tip 1: CIOs and CMOs don’t always get it Tip 2: Stick to the value, not the tactics Tip 3: Be [...]
As part of Google’s phasing out of the AdWords Report Center, the traditional ‘Search Query Performance’ report is no longer available. But there are new and better ways to mine this critical data for gold nuggets! Using Google AdWords reports to track performance of the keywords you are bidding on is fundamental to search marketing success, and the ease with which this can be done is a source of delight for search marketers, especially when compared to measuring traditional forms of advertising. For any given keyword you are bidding on, take ‘industrial supplies’ for example, it is easy to get [...]