We should have taken it as a sign of things to come. The panel I was moderating at OMMA, with the highly provocative title, “The Evolving Role of the Search Marketer”, was in a tiny room that seemed to be an afterthought of whoever planned the meeting space layout in the Marriott Marquis in New York. Read the full article at The Results People blog.
Last week, I asked the question, “Is the word “search” the right label for what we do on Google, Bing, Yahoo and other engines?” When Internet search debuted in the early 90’s, it was probably pretty accurate. But today, the concept may have passed the label by. Read the full article at The Results People blog.
For me, words are important, so in trying to define the future of our industry, the words we choose to represent the concept tell us something about our feelings towards it. Read more at The Results People.
Michael Martinez and Jim Rudnick..you are both oh-so-wrong! Michael responded to Derek Gordon’s column on Tuesday about the Google “Dog pile” with this rejoinder: “No market-dominant company ever gets to the top through “quality of the service it provides” — they get there through marketing, and Google has done PLENTY of that.” Read the full story at The Results People….
This past weekend, I turned 50. In the deluge of smart-ass cards I received, there was one that was at least noteworthy for the twist it took in insulting me. It reminded me that when I was born, “cable” referred to something that held up bridges, a “cell” was something that contained criminals and the “net” was used to capture a fish…Read the full article at TheResultsPeople.com.
A few columns back, I mentioned the new book from Google: ZMOT, Winning the Zero Moment of Truth. But, in true Google fashion, it isn’t really a book, at least, not in the traditional sense. It’s all digital, it’s free, and there’s even a multimedia app (a Vook) for the iPad. Read the full story on The Results People.
I’m struggling with the onslaught of time. Maybe it’s the fact that I’m turn ing 50 in a few weeks. Maybe it’s that I attended the funeral of an old business colleague, friend and mentor who unfortunately was taken away much too early (at 66) due to Alzheimer’s. Or maybe it’s that my oldest daughter is graduating high school this week. What ever the reason, I just want everything to slow down a little. Read the full article now…
In the 25 years I’ve lived here, I’ve never had to say this — indeed, I never believed I would ever say this — but last Wednesday, I was ashamed to say I live in British Columbia. I wasn’t the only one. I’m guessing the vast majority of the other 4.5 million people that call this Canadian province home felt the same way. In fact, the only people not feeling that way were the idiotic jerks that caused our collective shame. They were the ones using the Canuck’s loss to Boston in the Stanley Cup final as an excuse to [...]
The online landscape is getting more complex. Speaking from a marketer’s perspective, there are more points of influence that can alter a buyer’s path. At the last Search Insider Summit, John Yi from Facebook introduced us to something he called Pinball Marketing. It’s an apt analogy for the new online reality. Read the rest of this article at The Results People blog.
Marketing expert Mac McIntosh was in Kelowna on February 22, 2011, sponsored by Accelerate Okanagan. We sat down with Mac for a quick interview, and you can hear it on our new blog site, TheResultsPeople.com