Archive for 'News'

Dec20

Jody Nimetz

1

What’s In Store for Search Marketing in 2008?

It's that time of year when anybody and everybody with an opinion start making predictions for the upcoming year.  In order to make a prediction, you usually need to refer to some existing baseline or current event.  So as we wind down 2007 we reflect on what happend in search in 2007.  If you would like a recap, over at SEO-Space, I posted about some of the top search stories of 2007.  While, I'm not big on making predictions, it's always fun to reflect on what has happened and see what others are predicting will happen in 2008. 2007: The Year [...]

Dec14

Andrew Spoeth

0

Highlights from the Search: 2010 Webinar

Originally posted by Gord Hotchkiss on December 12 (www.outofmygord.com)  Yesterday, I had the tremendous privilege of moderating a Webinar with our Search 2010 Panel: Marissa Mayer from Google, Larry Cornett from Yahoo, Justin Osmer from Microsoft, Daniel Read from Ask, Jakob Nielsen from the Nielsen Norman Group, Chris Sherman from Search Engine Land and Greg Sterling from Sterling Market Intelligence. It was a great conversation, and the full one hour Webinar is now available. I won’t steal the panelists thunder, but the first question I posed to them was what they see as the biggest change to search in the [...]

Nov09

Jody Nimetz

3

Can Facebook Ads Work for You?

Original Post: Facebook Ads: Will They Work for You? from SEO-Space  Earlier this week Facebook unveiled their new Facebook Ads platform. According to Facebook founder and CEO Mark Zuckerberg, Facebook Ads are essentially an ad platform for businesses to connect with users and target advertising to the exact audiences they want. In the past we have discussed the business benefits of Facebook, this new ad platform takes it to a whole new level. They key to this ad platform? The users are in control. They decide if they will endorse or "evangelize" a brand and as a result their friends [...]

Sep28

Manoj Jasra

0

Where Can I get a Benchmark Guide for SEM?

MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide, http://www.sherpastore.com/Search-Marketing-Benchmark-2008.html The guide reveals the latest findings of MarketingSherpa's extensive survey in June and July 2007 of 2,475 marketers who conduct or supervise search marketing for their own companies. Among the highlights found in the 273-page guide: The search marketing industry is still expanding rapidly – as much as 31% in the United States and 39% globally for 2007. This year-over-year growth will slow in time. Still, search budgets are increasing by double-digit percentages for many marketers, although we're hearing feedback that many of those increases are [...]

Jul06

Gord Hotchkiss

0

Is Personalization the Path to Follow?

Aaron, Aaron, Aaron. Could I possibly leave you as a lone voice out in the wilderness, prophesizing about personalized search? Of course not.Last week, fellow SearchInsider Aaron Goldman pointed out some loopholes in personalized search nirvana. It's hard to find fault with his points. They're all very real flaws in making personalization a credible evolution in search relevancy. Also, somewhere along the line, it appears that I've become the cheerleader for personalized search. I do admit I'm somewhat bullish on it, but I think I should clarify why I think personalization is important.It's Time to Break Search's ParadigmSearch has hit [...]

Jun07

Gord Hotchkiss

2

Planning for Personalization

I should have known as soon as I saw the speaker roster. Matt Cutts, Tim Mayer, Danny Sullivan, Michael Gray and myself on the same panel. Guess who got the lion's share of attention in the Q&A and after session scrum? Michael and I might as well have checked out early and hit the Google Dance before the crowds.The title of the panel at the inaugural SMX in Seattle was Search Personalization: Fear or Fear Not. As Danny often does, he set the panel up to generate a little debate: Michael Gray vs Google, Yahoo vs Google. I was like [...]

May10

Gord Hotchkiss

1

The Three C’s of Search

Being as most of the Search Insiders are in Bonita Springs this week, chances are that you'll be hearing a lot of what’s happening down here in the Florida Everglades (other than the brush fires which appear to have us surrounded). Aaron Goldman shared his Buzz-o-meter with us on Tuesday, where he measures the words that seem to be dropped with the greatest frequency. It appears that my opening remarks set a tone that has been picked up in a number of sessions, and two words breaking into the top 10 are Connection and Community. He added a third C: [...]

May01

Jody Nimetz

0

Are You Scared of Personalized Search?

Original Post can be found on SEO-Space. Is it just me or do I keep hearing a number of SEOs complain about the idea of personalized search? The question is why? You cannot change the inevitable from happening. Think of it this way: anything that improves the search experience for the user improves the SEO industry. As search engine marketers, if you are not considering the user experience then you are in the wrong line of business. While most people do not like change, SEOs seem to take that statement to a whole new level (which is strange to me) [...]

Apr27

admin

0

Podcast – Terry Plank, Dean – SEMPO Institute

The SEMPO Institute has recently launched an advanced version of their Search Engine Optimization course and earlier this week I caught up with SEMPO Institute Dean, Terry Plank, to discuss his thoughts on the latest course.  The courses offered by SEMPO will help both companies (who are looking for highly trained SEM professionals) and individuals (looking to get into search marketing). Advanced Search Engine Optimization (SEO), is a 5 module, 15 lesson course designed to teach the 'how to' of Search Engine Optimization. Here is the audio and the list of questions I posed to Terry Plank: [audio:http://www.enquiro.com/analytics/SEMPO-Institute-Dean-Inteview.mp3] Can you [...]

Apr26

Gord Hotchkiss

3

What’s Hot at the Search Insider Summit? Two Words: Sep Kamvar

I was fortunate enough to be asked to MC the SearchInsider Summit in Bonita Springs, Florida on May 6.  As the MC, I get to open each day with a few pithy comments and hopefully insightful observations about the emerging trends and notable events in the search engine space.  As faithful readers of this column, let me give you the inside track on at least one of the names I'll drop regularly. In fact, take a moment to go find yourself a pen to jot this name down, because it will become vitally important to you in the next year or [...]

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