Archive for 'News'

May18

Karl Hourigan

0

Enquiro is now Mediative. See our new blog at TheResultsPeople.com

Enquiro is now Mediative, and we are one of the largest online networks in Canada. See our new blog, at www.TheResultsPeople.com. It’s got everything you expect from us at our Ask Enquiro blog, plus new writers and topics. Check it out! Mediative is a brand new digital offering that ties together platforms, publishers and people. We appreciate your interest and participation in Ask Enquiro, and look forward to sharing ideas, information and opinions with you on our new blog. Subscribe to our newsletter now to be kept informed on our latest online marketing webinars, events, articles, videos and other marketing [...]

Feb17

Tina Wilson

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SEO Lessons from the NYT JC Penny Google Link Building Exposé

On February 12, 2011 the New York Times released a scathing report on how Google had failed to identify a paid link building scheme that saw retailer JC Penny owning highly specific, and presumably valuable, search terms during the lucrative holiday season. In the article, the NYT suggests that by design JC Penny gamed the Google algorithm to place in the first position for a multitude of keyword phrases, in some cases outranking well known brands for their own name. It further blasts Google for not catching on to what JC Penny was doing, insinuating that Google somehow did not [...]

Dec16

Charlotte Bourne

0

Significant new features from Bing

Significant new features from Bing

The Bing Search Summit was held yesterday in San Fransisco, and Bing announced a significant list of new features. Much of Bing’s strategy builds on the same principles as those presented during their 2009 Search Summit. In this post we’ll review the highlights of last year’s Bing Search Summit and take a look at the new features introduced this year. The keynote for the 2009 Bing Search Summit was Satya Nadella, SVP of Microsoft’s Online Services Division. At the time, Bing demonstrated its current state of search through the following graph, highlighting the problems people were having with Bing search [...]

Jun15

Tina Wilson

4

Google’s Reasonable Surfer Patent: Interlinking, Link Building and SEO Strategy Implications

Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community. Dubbed the Reasonable Surfer Patent by SEO Bill Slawski, this new link analysis methodology anticipates which links on a page are [...]

Jun09

Tina Wilson

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Google Caffeine: What it Means for SEO

Google Caffeine is finally live, and while SEOs have been speculating for months about whether or not it was live and on how many data centers, we now know that it is a done deal across the board straight from Google. Caffeine is not an algorithm change like the recent MayDay update, it is an indexing adjustment based on a need for speed that Google first identified on September 11, 2001. It has taken Google nearly nine years to perfect Caffeine, so you know that this is a major progression that will change the face of SERPs and SEO forever. Since [...]

Apr13

Ian Everdell

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Real Time Search Logs Expose Different Behaviors

That real time search is different from web search probably isn’t that surprising to you. But now we have the proof: Jim Jansen, a professor at Penn State and good friend of Enquiro, collected 6 months worth of real time search log data and is presenting the results at CHI 2010 this week. The Methodology Jim and his colleagues recorded real time search logs from Collecta from June to December 2009. This resulted in just over 1 million search queries that they analyzed at a term (individual words) and query (a string of two or more terms) level for frequency, [...]

Feb08

admin

0

ASK Enquiro – Blog Redesign

Welcome to the brand new Enquiro Blog. You will notice that it has a lot of new features including: Better navigation Consolidated category list Easier to filter by Author Easier to update content (for us) We hope you enjoy the new site, don’t forget to submit any internet marketing questions to us! Goodbye ASK Enquiro 1.0 – You will be missed…

Dec24

Jody Nimetz

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Enquiro: A Decade of Search Marketing Posts: Part II

Yesterday we shared part one of Enquiro’s Decade of Search Marketing Posts, counting down #’s 200 through #101.  Today we present the second half of the list and revist the top 100 memorable posts from Enquiro that we have written over the past ten years.  The Search Industry has changed drastically during the past decade.  We have seen our fair share of SEO agencies and Search companies come and go.  In fact, we have seen our fair share of Search Engines come and go as well.   We have used a large number of search marketing buzzwords and we will probably continue to do so.  [...]

Dec23

Jody Nimetz

0

Enquiro: A Decade of Search Marketing Posts: Part I

Wow, can you believe that ten years have passed since the turn of the millenium?  For those of us in the Western world, and perhaps the entire world, the past ten years have produced a world that is more frightening and complicated than it has ever been before.  We have experienced: Heinous acts of terrorism including September, 11, 2001 Increased natural disasters such as the Indian Ocean Tsunami in 2004 and Hurricane Katrina in 2005 Genetic advances never experienced before Soaring oil prices The Boston Red Sox winning their first Word Series title since 1918 (in 2004) The phenomenon of [...]

Nov26

admin

2

Enquiro Webinar – Managing SEO and Online PR

On Tuesday December 1, Enquiro will present a webinar on Managing SEO and Online PR. Who: Greg Jarboe (SEO-PR), Bill Barnes (Enquiro) What: Free Webinar about SEO and Online PR When: Tuesday, December 1, 2009. 11:00-11:30 am PST Where: Online – Sign Up Here Why: To learn about Managing SEO and Online PR In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition. Now more than ever, marketing executives have to understand: * What to do if their company has a [...]

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