We should have taken it as a sign of things to come. The panel I was moderating at OMMA, with the highly provocative title, “The Evolving Role of the Search Marketer”, was in a tiny room that seemed to be an afterthought of whoever planned the meeting space layout in the Marriott Marquis in New York. Read the full article at The Results People blog.
If you’re not in New York, or decided to go to one of those “more exciting” sessions at SMX this morning, you will have missed being the first to hear about whether Google Instant is changing user behavior. But fear not, I’m offering a recap of the preliminary findings here. Methodology We did two things to collect some user feedback: a 20-person lab study with eye tracking, and an online survey. For the survey, we got about 150 responses from our newsletter, Twitter, email, and other social sharing of the invite. Questions were basic use and preference questions about Instant, [...]