Archive for 'B2B'

Mar04

Karl Hourigan

1

Buy & Sell Slaves on eBay…or dynamic keyword insertion gone wild

eBay and Google have been getting some attention lately after someone in the UK noticed that a search on Google for “African slaves” served up a search results page that included an ad from eBay for “African slaves”. Is this a case of eBay and Google being evil? No, it’s a case of sloppy dynamic keyword insertion (DKI). And eBay doesn’t restrict its poor ad management to just Google. Take, for example, this screenshot from a search originating in Canada for “slaves” on Bing, taken this morning. Apparently eBay has “Fantastic prices on Slaves. Buy & Sell today”. OK, even [...]

Mar04

Karl Hourigan

0

Less Pain, More Gain. Understanding the BuyerSphere Project, Part 1.

Since the publication a few months ago of “The BuyerSphere Project” by Enquiro’s CEO, Gord Hotchkiss, we’ve been working hard to integrate the concepts from the book into everything we do. For example, see Charlotte Bourne’s article on using BuyerSphere insights to inform your content development strategy. As we learn from this experience, I’ll share the journey in this blog, and I look forward to hearing your ideas and experience with applying the ideas.
If you haven’t read the book yet, The BuyerSphere Project investigates how business buys from business in a digital marketplace. Maybe that doesn’t sound like a [...]

Feb22

Andrew Spoeth

0

The BuyerSphere Project – An Interview With Gord Hotchkiss

Originally posted by Jeremy Victor on www.b2bbloggers.com. This interview has been reposted here with his permission.
The BuyerSphere Project puts into context all that is changing with B2B marketing and B2B buying behaviors and purchases. It goes in depth on virtually every topic affecting how business buys from business in a digital marketplace. The content of this book is the result of an extensive research initiative conducted by Enquiro with the support of Google, Marketo, Covario, Business.com, and demandbase. While I purchased a copy of the book at Amazon, Enquiro also graciously offers the the book as a free download at [...]

Dec21

Jody Nimetz

0

Top 9 of ‘09: Top 9 SEO Posts from ASK Enquiro

The other day, we posted our top 20 ASK Enquiro posts for 2009.  We thought that we would narrow that down slightly and include a “Top 9 of ‘09″ for our SEO posts from 2009.
#9.  Google Caffeine and Blended Search – August
#8.  5 Ways Interlinking Can Help B2B Websites – October
#7. Does Blended Search Optimization Work for B2B? – April
#6.  B2B Keyword Research When You’re in a Niche Market/Industry – January
#5.  B2B SEO vs. B2C SEO: How Different Is It? – March
#4.  The Importance of Breadcrumb Navigation – November
#3. The Importance of On-Page Optimization – May
#2.  Duplicate Content: Myths, Mayhem and [...]

Dec18

Jody Nimetz

1

Top 20 Posts from ASK Enquiro 2009

Well it is that time of year again, time to reflect on the year that was and the year that has been.  The online marketing world changes on what seems like a daily basis and we have seen some major changes in the search engines this year.
Last year, we featured ASK Enquiro’s first ever Top 20 posts of the year (for 2008) and we thought that we would continue tradition again this year.  For the record, you can check out ASK Enquiro’s top post from last year by going to: Top 20 SEO Posts from ASK Enquiro in 2008.
The cool [...]

Dec04

Andrew Spoeth

0

What to Expect at Next Week’s B2B Expert Series: Face-to-Face

The Enquiro team is getting geared up for next Thursday’s marketer event in Northern California. Attendees to these events include fellow marketers from companies like Cisco, 3M, SAP, YouSendIt, MarketingProfs, and Symantec. The atmosphere is informal and the discussions in-depth.
We have a total of 7 speakers joining us for the half-day event. Graham Mudd, comScore’s VP of Search and Media will be arriving from SES Chicago to deliver the opening keynote. Gord Hotchkiss, Enquiro’s CEO, is currently moderating the Search Insider Summit in Park City, Utah. He will join us to present B2B buying research and show us highlights [...]

Oct24

Jody Nimetz

1

5 Ways Interlinking Can Help B2B Websites

Original Post from Marketing Jive: 5 Ways Interlinking Can Benefit B2B Websites
I often wonder what the Web would be like if there was less emphasis on links and linking inventories?  How would the search engines define relevancy of a result without some sort of link popularity mechanism in place?  Link popularity continues to be a major factor as to why one site places in the search result over another.  While it is not the only factor, it (linking) is still a key factor as to why we see placing for a given key phrase vs. seeing “Joe-blows” website appearing for [...]

Aug12

Andrew Spoeth

2

12 Questions B2B Marketers are Asking (or Should be Asking)

- blogging from SES San Jose, 2009 -
At a conference like SES, you’ll find search agencies, representatives from the search engines, consultants, bloggers, … and marketers. The marketers will fall into dozens of categories, by industry, company size, etc., and B2C and/or B2B. I’ve spent a great deal of time with B2B marketers over the last couple of years at trade shows like this one, as well as in sales calls, webinars and client meetings. These are some of the questions you will hear them asking in San Jose. They will come up in sessions, in the coffee line-ups, [...]

Jul23

Jody Nimetz

1

The Difference Between a Dashboard and a Report

From a number of “dashboards” and “reports” that I have seen out there, in the world of SEO and online marketing, there appears to be a disconnect with regards to reporting and dashboards. Quite often a new client comes to us and we ask to see some historical data, the client presents us with a plethora of data and lengthily reports. Sound familiar?

Jun18

Andrew Spoeth

0

What Age Is Your Customer? June 24 Webinar Explores the Digital Age Divide

I can hardly believe we’re only a few days away from wrapping up the BuyerSphere webinar series.  It has been quite a journey.  Since the beginning of April, we’ve been building this amazing package of webinars and research papers which go to the very core of B2B marketing.  Experts from Google, Business.com, Covario, Demandbase and Marketo have all contributed their unique experience and marketing advice. If you’ve missed them so far, you can still get the recordings and white papers at www.enquiro.com/b2bresearch.
Our final webinar in the series will be – in my opinion – one of the most fascinating and [...]

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