Archive by Author

May02

Tina Wilson

0

Redefining the Paid Links Landscape: Overstock.com and Forbes join JC Penney in Google’s Link Building Doghouse

In its ever escalating war on poor quality links that kill the integrity of the Google algorithm, the search giant appears to be redefining what it considers to be paid links. SEO strategists and digital marketers beware! While some link schemes are obvious attempts to game the system by buying, selling or trading links, other areas are decidedly less certain. February 2011 has seen three high pro­file examples of how low Google’s tolerance for link schemes has become. Read the full story on our new blog…

Feb17

Tina Wilson

0

SEO Lessons from the NYT JC Penny Google Link Building Exposé

On February 12, 2011 the New York Times released a scathing report on how Google had failed to identify a paid link building scheme that saw retailer JC Penny owning highly specific, and presumably valuable, search terms during the lucrative holiday season. In the article, the NYT suggests that by design JC Penny gamed the Google algorithm to place in the first position for a multitude of keyword phrases, in some cases outranking well known brands for their own name. It further blasts Google for not catching on to what JC Penny was doing, insinuating that Google somehow did not [...]

Jun15

Tina Wilson

4

Google’s Reasonable Surfer Patent: Interlinking, Link Building and SEO Strategy Implications

Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community. Dubbed the Reasonable Surfer Patent by SEO Bill Slawski, this new link analysis methodology anticipates which links on a page are [...]

Jun09

Tina Wilson

0

Google Caffeine: What it Means for SEO

Google Caffeine is finally live, and while SEOs have been speculating for months about whether or not it was live and on how many data centers, we now know that it is a done deal across the board straight from Google. Caffeine is not an algorithm change like the recent MayDay update, it is an indexing adjustment based on a need for speed that Google first identified on September 11, 2001. It has taken Google nearly nine years to perfect Caffeine, so you know that this is a major progression that will change the face of SERPs and SEO forever. Since [...]