Archive by Author

Nov17

Marta Turek

2

Yahoo! / Bing Transition – 7 PPC Tips

By now you should be aware that the Yahoo! / Bing PPC transition has taken place in North America. As of November 1st, 2010 all Yahoo! search traffic is being served from adCenter. Hopefully the transition was not too tough for your organisation and you planned accordingly, because now the real work begins. For all the advertising that Yahoo! and Microsoft are doing to share how many potential unique searchers you can reach on their combined platforms, this is arbitrary if you are not making a return on your ad spend. Before you rush to increase your budget, ensure your [...]

Oct26

Marta Turek

1

Optimal 2011 Marketing Budget Allocation

This is the time of year that organizations are beginning to plan and allocate their marketing budgets for the following financial year. With Western economies climbing out of a recession, marketing executives are faced with tougher marketing allocation decisions into 2011. Which sectors are reviving? How is the online marketing sector faring through the recession? Where should marketers invest their finite marketing dollars to get the best bang for their buck? Online & Offline Media : Two Clear Winners Old media is making a comeback. According to a recent article in The Economist the resurgence of the 30-second commercial has [...]

Sep14

Marta Turek

1

Selling C-level Executives on Search

Marketing managers who are responsible for a company’s online strategy continue to face vast challenges in receiving support from the executive team. Having to work much harder for fewer available dollars than their traditional offline marketing counterparts, for many managers it remains an uphill battle to get C-level executive buy-in. Ask the Right Questions An old English proverb goes by: Ask a silly question and you’ll get a silly answer. Much the same can be said for pitching the executive team when trying to get support for engaging an online marketing agency. At this juncture, it is critical that you [...]

Jun17

Marta Turek

6

Reflecting on SMX Advanced

I attended SMX Advanced 2010 in Seattle last week, it was my first time at the conference and I wanted to put my cards on the table, highlighting what I liked about the conference and what I thought could be improved. What I Liked Birds of a Feather Topic Lunch Tables – The opportunities to network and meet fascinating people in the industry were vast and well organised. In particular, I liked the Birds of a Feather Topic Lunch Tables that were topic based lunch tables for which you had to sign up, that were held in a separate dining [...]